How quick will it be before Netflix users start watching movies and TV shows that were made with Generative AI technology? According to CEO Ted Surindos, it has already happened.
In a video conference call after the announcement of Netflix’s earnings on July 17, Sortonus raised questions, one of which focuses on when and how the streaming company will produce content with artificial intelligence tools.
Surprisingly, Srindos said that the company was already known as Edort in English -speaking markets, a graphic novel called Eleven Earth, at Argentina’s Science Fi Show. For a falling scene in Buenos Aires, Netflix Tech Tech team worked to produce AI footage with movie banners that were used as a final footage.
Sortonos revealed that it was the first time that Netflix used Generative AI for final footage in any TV show or film made on any TV show or film.
“We believe that AI represents an incredible opportunity to help creators improve movies and series, and not just cheap,” Sortos said in a call. He added, “The real people are doing real work with better tools.
The head of the Netflix said that the budget of the show would never be allowed to produce such footage from traditional visual impact tools and workflows, and it was traditionally developed 10 times faster than it. “He managed to achieve a wonderful result at a remarkable pace,” said Sortoos.
He said, filmmakers are already using AI for pre -and shot planning as well as visual impacts such as de -aging. The company also plans to enhance its use of AI to improve recommendations and other features offered to subscribers.
El Tanzhata has already been renewed for the second season and has obtained positive reviews.
A streaming industry shift
Netflix reveals the company’s repeatedly adopting new technologies.
“It is not surprising that using AI for the final footage in Netflix El Arthranta, it is not surprising that they have a track record for embracing new new technologies.
He was also the first manager of the Nile Netflix.
“It is noteworthy that in fact, CEO Ted Srindos has revealed it, and suggests that they see it as a natural evolution rather than a water flowing moment,”
Oil has predicted that with the speed and economic pressure of AI, under streaming content services, the use of AI tools may be mainstream just 18 to 24 months. “This technology is moving faster than the legal and moral framework needed to govern it.”
Some of these ethical and legal questions include what data is being trained by AI models and if intellectual property is being violated, do not mention that large -scale AI actors, craftsmen and digital impact workers can fall on the industry.
“Although AI sophisticated access to visual effects can be democratic, we need transparency to how these tools are trained and whether they are adding existing copyright content,”
