However, it is worth saying that Apple and even Amazon’s Alexa have a cultural catch that Google Assistant has never enjoyed. It was not uncommon for Siri or Alexa to be named in a movie or TV show. He was more recognizable than Google’s common -name sound assistant. This is why Amazon has decided to maintain the Alexa branding and add only a “+” icon to display Alexa’s new soupup version that is running through the latest language models. And maybe why Apple is still hanging on Siri.
Photo: Julian Sarkato
All this could have been right if Apple really reached its promise and issued a task, much better when he actually said that it would happen. With mass marketing pressure (maybe a tragic move) to put Apple Intelligence in mind, it would have been a very good opportunity to wow consumers much better. Months later, consumers are amazed at Siri – new shape and why everyone is left behind.
But the wider problem affecting all major language models is not just branding, but also the user’s interface. Harrison has compared it to the command line computing days and the Graphical User Interface (GUI) in the 80s and the 90s. It was not the graphics that made the latter more popular, but the discovery and the discovered interface. In the command line era, you have to remember how to do anything. With GUI, you can put anyone in front of the computer, and they will be able to know how to navigate the operating system.
If you put someone in front of a chattep or gym, they say that this is an incredible tool, and ask them to ask anything, they just stare at the blinking indicators. “It is as if we have been 30 years behind in the interface design. They don’t know what to do or what to say.” Harrison says he tested this exactly with his parents: he asked what was the weather yesterday, and AI replied that he did not have this information.
He says, “We have put pressure on the discovery.” A regular person, not tech people, if they are doing everything, they have been setting timers with Siri for the past 10 years, and now they have to think about it in a different way – this is a very difficult problem. It would be important to change the name of any kind. “
Saying goodbye to Sri will be a big move for Apple – however, it has spent more and more. But even today, most people use it to play music, check the weather, and set timers, and even its current, relatively limited limited, is not moving forward. It is difficult to see that changing at any time soon, even if the next generation full of Siri features come to the promise.
“For 99 percent of the planet, such an AI revolution has gone completely on his head,” says Harrison. Like a 10 -year transfer to the graphical user interface from the command line, it will take time and education to re -consider the way we use these personal sound assistants, but a new name may help to transfer Apple.
