Apple published an iPhone sales record number during its June financial quarter. And the ongoing turmoil on tariff policies can help.
During the company’s financial third quarter, which ended on June 28, Apple posted a slight less than $ 44.6 billion in income from its iPhone business, which is a 13 % increase from last year. The sale of these iPhone helped Apple reach the total revenue of 66.6 Blin, which is another record for the company in June.
This number came in a quarter, where US trade policies continued to threaten revenue against many countries, where Apple collects its products, especially in China. In fact, during the June quarter, Apple said tariff costs contributed about $ 800 million to $ 800 million, as the company transferred production to other countries and prepared a supply before new revenue.
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Therefore, how much rates of rates of raising people to buy new phones before increasing the potential price at the end of the year has increased their purchase. According to Apple, as much as you can think, sales expected with CEO Tim Cook increase the appeal of iPhone 16 in sales.
“(IPhone) 16 family increased double -digits, as against 15 families from one year quarter.”
– Tim Cook, Apple’s CEO
Cook said, “If you look at the iPhone, 16 families have increased dual -digits, as has been contrary to 15 families than a year ago,” Coke said, Cook said Apple enjoyed a record quarter for the iPhone upgrade.
He said, Cook acknowledged some “bridge forward” purchase-a term that describes the initial upgrade of people seeking to rise to any tariff prices. “We will estimate the demand for demand in April, in particular, in terms of buying people, 1 out of 10 points, 1 points out of 10 points.”
This effect was not only felt with iPhones. Apple also saw some “bridge forward” sales with its Mac Business, which increased by 13 % in the June quarter to $ 8 billion.
Cook reiterated the strategy to deal with Apple’s prices, which he described during the announcement of Apple’s income in the March quarter. “In terms of what we do to reduce, we clearly try to improve our supply chain,” said Cook. And finally, we will work more in the United States. ” “We have committed 500 billion investment in the United States over the next four years, and (we are already making chips in Arizona, and in fact, we are making semiconductor in 12 states and 24 factories and there are many other things in the tasks.”
This is not clearly a problem that is going away. Apple estimates that the company will be currently underway in the quarter of September, adding that the cost of $ 1.1 billion will be increased by $ 1.1 billion, assuming that there is no change in the current policies. He said the company asked analysts to expect to increase more than middle -digit revenue in the September quarter.
Today (July 31), the other interesting news coming out of the income call was a variety of refreshments on Apple’s AI’s efforts to add more intelligence to its personal assistant. Apple says it is increasing its investment in AI, and is on track to provide long -term improvement to Sri in 2026.
“We are making good progress on the more personal kind, and we expect it to release these features next year, as we said earlier,” said Cook. “From the AI point of view, our focus is on putting AI features on the entire platform that are deeply personal, private and without interruption, and, of course, we have so far cleared the written tools, with more than 20 Apple intelligence features, with more than 20 Apple Intelligence features.
The iOS 26 update includes some new features of Apple Intelligence, which is currently in the public beta before its full release in the fall. At the same time, Apple is expected to release its new iPhone 17 models, claiming that Apple is on the rise in prices for its new phones.
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