The purchase online clearly has become a way to buy most of us-and not just because it’s easy. It is often cheap. Just look at these numbers: In 2023, the United States had more than 259 million online buyers and is expected to increase by 2026 to about 302 million.
Statistics suggest that more and more people in the United States prefer purchases online. | Image Credit – Obero
But as the proverb is, “the price you pay get,” and the low price of this price can sometimes mean low quality. This is where the tamo comes.
Timo, the Chinese shopping app is known to sell too much at very low prices, the most downloaded app in the United States last year. And this is not dominated only in the states – in 2024, it is also at the top in the app chart in the UK, Germany, France and Italy.
And many people turned to Timo for their purchase needs, regulators in the European Union (EU) began to look closely.
The European Commission has accelerated its investigation into the TEMU under the Digital Services Act (DSA), and has claimed that the company failed to monitor and report how illegal products were being sold through its platform.
A mysterious shopping test has revealed that consumers are very likely to get into non-compliance items-including babies and small electronics that do not meet safety standards.
We make purchases online because we believe that the products sold in our single market are safe and comply with our rules. In our initial theory, Temu is far from assessing the risks to the standards required by the Digital Services Act for its customers. Consumer safety is not a dialogue in the European Union – our rules, including the Digital Services Act, a better protection online and a safe and better digital single market for all European residents.
On July 28, 2025, Executive Vice President for Tech Sovereignty, Security and Democracy Mehndi Workkin, Executive Vice President
The Commission last year began searching for TEMU as a part of the broader DSA Push, which brought large -tech companies like Google, Apple, Meta, Microsoft, Tactok and even Elon Musk. But Temu’s charge sheet includes serious claims such as using Art Drug App Design to continue to buy more purchases and fail to prevent sale of illegal goods.
And that’s not all. A separate investigation under the Protection of EU consumer Consumer Consumer Consumer Consumer Investigations also some of the teamo sketch methods, such as fake reviews and fake waivers – are looking for things that can seriously mislead buyers.
The commission says it will continue to excavate other suspected violations of TEMU, including how good it works to reduce its risk reduction. How transparent are the recommendation algorithms, whether it is using manipulation design to hook consumers and access to researchers.
If the EU’s preliminary results are intact, Timo can be targeted with a non-compliance government decision-and the results will not be less. We are talking about fines in addition to a fine of up to 6 % of its global income, in addition to the mandatory changes to bring the platform according to EU rules.
Given that Temu’s worldwide revenue is estimated at 70.8 billion in 2024, the penalty may increase by $ 4 billion. In this context, it is much higher than that Google was fined for allegedly rigging its purchase search results in the European Union to eliminate small competitors.
I think laws like the DSA are exactly the same kind of pushbacks we need against dubious online ways. Yes, EU has a reputation for coming down hard on a big tech, but more often, it is a good reason.
Apps like Timo and Shen, which have been flown with small audiences, need strict monitoring – not only to ensure that the products they sell are safe, but also to prevent user data from exploiting.
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