Google’s latest AI adventure is a new option. The web guide is a new way that Google will organize search results based on analysis through a dedicated version of its Gemini artificial intelligence tool. The announcement claims that AI can help the most relevant content level, but it may also be a new way for Google to get prime billing in the results.
In a joint graphic with a blog post, announcing the experience of this search labs, the company showed the results of the “How to Travel Solo Travel” in Japan. The web guide showed some hits to everyone under various headers, such as “Comprehensive Guides for Solo Travel in Japan,” “Personal Experiences and Solo Passengers” and “Safety and Destination Recommendations”, with the option of disclosing more for each group. It seems that it provides some AI-infield summons to the upper part of each heading, but at least with this example, there are fewer examples of spitting/paste words of another post.
The web guide has some similarities with Google’s AI format, which loopes artificial intelligence more firmly in the search experience. The presence of AI format for American consumers has already indicated screaming by publishers. News/Media Alliance called it “theft”. The Pew Research Center has recently released a report that confirms that the presence of AI summary in the upper part of the search, results fewer people click to read the content published by any means. In a survey of 900 adults in this group who shared their browsing history, it revealed that 15 % of those who did not see the AI summarized, clicked on the link results and 16 % ended their browsing session. In the agreement, only 8 % of users who see the AI summarize click a link in the search results, and 26 % terminated their browsing session. And when Google is working to improve their accuracy, let’s never forget that these AI penny summary once gave us glue pizza.
It is too early to know whether the web guide will encourage more people to go to and support any sites other than Google. For now, it is only available for users in the search LEB web tab, but it will appear somewhere under the line. Given that Google is already in the legal dog house for anti -anti -treatment with its search business, it would be interesting to see how the latest AI rollout runs.
