Netflix acknowledged that he had used Generato AI to make VFX in Thursday during his income call LiteracyA Netflix from Argentina originally released in April 2025. The company’s co -CEO, Ted Srendos, said the Generative AI was especially used for VFX shot in later drama, but the move is one of the several ways to embrace Netflix AI.
According to Srendos, the creator Literacy The Buenos Aires wanted to add a shot of a falling building, and instead of contracting a studio of visual impact artists to make footage, Netflix used a generative AI to make it. “Using AI -powered tools, they managed to achieve a wonderful result at a remarkable speed,” Srendos shared during the income call. “In fact, this VFX layout was completed 10 times faster than the traditional VFX tools and workflows.”
Srindos says, the shot “was not possible for a show in this budget,” says Srendos, as a show, in the show’s budget. The executive says Literacy Features “The original series of Netflix or the first General AI to appear on the screen in the film.” Clearly, this show is also a prototype how Netflix can avoid costs that do not want to swallow in the future.
In the entertainment industry, workers have not treated the use of Generative AI. Labor strikes-including the recently resolved SAG-Aftra video game strike-has made it a central issue to get protection against AI. Oscar named film Brutal During the production, the use of AI tools caught fire in 2024. Beyond that, whether the Generative AI model was illegally trained on copyright content, this is still an open question.
Netflix plans to use Generative AI to make advertising for Netflix subscription that supports its advertisement, and is allegedly examining a new search feature driven by Open AI models. The use of Generative AI in production seems equal to a company that has already invested, but it can help to normalize the technology against which many creations are actively.
