Meta announced just two weeks ago that she would eventually start testing a dedicated inbox for direct messages on the threads. Now, it is making the feature official and producing DMS to everyone. As the previous test, the update threads will add the messaging tab to the app where users can access the inbox and exchange DMS with mutual.
Meta says that initially people will only be able to send messages to users who are already following them or are followers from Instagram, though it is planned to remove more customization inbox control later. Messaging will also be available for threads over just 18 years old. The app will not support the group messaging for now, though it is apparently at work. These limits can be slightly disappointing as these threads make the DM much more limited than the things available on Instagram, but it is much easier for threads to rely on Instagram inbox much easier than Meta’s previous insistence.
The company’s executives were initially opposed to bringing DMS into threads. Instagram chief Adam Mouseri described his thinking in 2023, saying “two useless messages in two different apps with each of your friends with the same handles” look less than the ideal solution. But this position has created the least meaning as threads have increased to more than 350 million users. “Meta notes in a blog post,” more than a third of the daily threads with contacts follow most different accounts than Instagram, which shows that the threads are setting their unique user. “
In two years, the company is more clearly in the position of thread as an alternative to X and another off -shot of Instagram. While Moseri once said that the target of the threads is “not changing Twitter”, Meta has since surpassed her prohibition on recommending political content and tested with leteure features to help users find X -familiar creators. The company has surfaced more in real -time conversation and news and recommendations in the app, making the trend -making topics more prominent. Today’s update also includes a “highlight” feature that will make trends even more visible in consumer feeds.
