Nothing has just announced the “first true flagship”, nothing phone 3, and eliminated the features of its most famous and unique phone in the process.
The shining lights, which crossed the back of their previous phones, crossed, called the Gulf Interface. Something new in its place – a round black and white screen in the rear of the phone, which is adjacent to the cameras, which is not calling the golf matrix.
With the interface of monochrome dots, the matrix can show numerous information about the phone as it is down to any level. These include time, phone battery percentage and Pixlated portraits that show who is calling. The thing that has nothing in the name of “gollef toys” also brings a entertainment element to the matrix, which has games like rock, paper, scissors. The bottle rotate; And a magic 8 hair.
Introduction to the matrix is a major change in anything, and fans of this brand may initially suffer doubts about it. First, I was. Ever since he released his first phone in 2022, nothing has proved himself a rule -breaking – especially when it is a design. The Gulf interface has helped to explain the creative and experimental perspective of anything, and it has put his phone in the sea of another and identified devices.
The matrix seems less bold and more prevention at first glance. I did not ask the founder and CEO Carl PE why he decided to make a change. He said, “One of the stimulation was that currently about 80 80 % of people have not activated the Gulf interface on the phone and they want to make it” more active “.
Nothing CEO Carl PE said he wants to make his new phone “more active”.
“Sometimes when you are looking at the patterns, it is not easy to remember who is trying to contact you,” he said. “Now we can set emojis, we can set a pattern – this is a very visual place to really disclose.
CCS Insight’s chief analyst Ben Wood echoed the emotions. He said, “The Gulf interface was interesting, but I always felt a little difficult to find out what he was trying to tell me.” On the contrary, the small icons and graphics shown on the matrix are likely to be easier for people to understand.
Nothing Time with my hand with phone 3
When I spent some time with phone 3, I can’t help but agree. I always enjoyed the shining lights of the Gulf interface, but rarely I can work on that they were trying to tell me.
On the other hand, reading the matrix is very easy. It has a touch sensitive button below to activate and turn through different toys and features. You then put a long pressure to engage with them individually. I successfully tried it with the spin the bottle Gulf toy, though, following it, it was followed that none of the other tech journalists in the room agreed to play with me.
Rotate the bottle, someone?
I also played with him, PE tells me that Phone 3 has its own favorite feature. When the phone falls down on the table and you hold the necessary button of the device (designed to activate the features of the phone’s AI), the phone will start recording immediately, with sound waves flowing across the glyph matrix. When you press it again during the recording, like a small explosion, a tied sample appears on the matrix, indicating that AI has noted the fact that this is an important moment of recording that you would like to return later.
Although the matrix is less likely than the Gulf interface, it is fresh that the phone represents the company for the first time stepping into the flagship area. “You have to keep the design fresh,” Wood said.
In the past few years, nothing has increased massive, sending millions of products and sales have reached more than a billion dollars. But the fact is that it still accounts for only 0.2 % of the global smartphone market, which also means that it is still Fortela, which gives a way to play with new ideas, it is difficult to do when you sell large market products.
“We have to try new things and be prepared as a company,” said PE. “We are just so small that we are able to experience, so we should take this opportunity.”
After playing around the Gulf Matrix, I am glad that nothing has taken a chance to shake things. Perhaps the matrix interface may not be as shiny, but it is genuinely smart and useful, while to prove that it is talked about putting a unique spin on the phone design, nothing has lost its edge.
