- More than half of marketers say they can’t do their jobs without AI, despite bad results
- AI’s budget continues to increase, though 81 % of leaders say it is wasting
- Marketers manually fix AI output for the day each week
Social media professionals have been relying on artificial intelligence, with new research more than half says they can no longer imagine playing their role without it.
A Hotsuite survey claims that despite the huge investment in AI technologies, the results of this growing dependence do not match.
The firm’s research shows that 88 % of senior marketing leaders are encouraging their teams to use AI tools, yet 81 % confession is wasted on budget tools that are not suitable for purpose.
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Manual work remains intact despite the promises of automation
In search of deep, hitswight, many marketers are found trapped in the cycle of manual labor and all -crossed results, which causes a deep disconnection between the expectations of marketing and the original utility of production AI tools.
A significant proportion of social media managers still spends three full work days every week, confirming AI inflicing content and the online platforms manually accumulates insights.
This interval not only makes staff time but also affects the performance of the campaign.
As trends change rapidly, marketers often find their content out of their way when it is published, which can explain why more than half of the senior marketers perform their campaigns permanently.
Financial implications are very disturbing. The budget for AI tools is increasing, yet for some people, the waste investment is more than 20 % of their entire marketing budget.
“It should be awake for all marketers: the traditional AI is not as sophisticated as you think,” Hitswight’s CEO Irina Novselsky noted.
“Five billion people spend five hours a day online, socially available is the richest source of real -time data sources, and nevertheless, traditional AI tools still cannot use it, insights marketers need to be hidden in a simple look.”
(Image Credit: npowell/flow)
To justify every cost with the increasing pressure of executive leadership, it is difficult for marketers to defend investment in AI tools, which failed to provide concrete profits.
One of the major weaknesses in the current generative AI system depends on the outdated datasters.
These tools often fail to capture the dynamic nature of real -time audience behavior, which means that their insights may be synchronized at the present moment.
Although 64 % of senior leaders believe their AI tools offer real -time insights, only 39 % of social media managers agree, there is a clear indication that AI’s real -world performance is unequal at the organizational level.
In response to these challenges, Hotweight has introduced a generating AI Assistant Olygapat, a generating generating AI Assistant Olygut directly on social data.
The company says, this tool brand provides one minute of insights according to sound and cultural context.
Considering matters with AI statistics, this move seems hopeful, but it is good to approach it with some doubts. However, businesses have previously been believed to believe in the power of AI change, just to counter the disappointing consequences.
