ASB became the leader of the Squash Court manufacturing and retained the position for decades, which introduces a new level and glass wall setup based on the mid -2000s, which has become the standard of squash competitions worldwide.
Christoph joined the company in 2012 to succeed as his father’s CEO, and ASB began focusing on LED levels. Such the first product was a simple floor display called “ASB Multi -Sports”, which could be changed between various sports marks like basketball, volleyball and handball. By 2015, the company also developed “ASB Lumiflex”, the Filler LED Display Court in Orlando.
During the Covade 19 pandemic diseases, the company focused on seeking official approval from the world’s governing basketball body, and it succeeded in 2022 when the FIBA changed the rules of authorized levels to add glasses besides traditional wood. ASB’s first official FIBA event was the U -19 Women’s World Cup in 2023.
Recent client installations include European basketball teams Baren Munich and Panthanicos, both of them have played all their domestic games in ASB courts during the 2024-25 season. In Indiana, NBA All Star Week and 2024, who used ASB for numerous programs, including Dink and three -point competitions. Kentucky University’s “Big Blue Madness” event in 2024; In addition, several other Pro and Collagate teams or facilities in several sports.
Commercial and fans’ engagement opportunities are very high with the technology that opens the court as a massive canvas. Some time, with realistic images of the surface wood panel, the traditional hands -on -the -level play appears like the level of playing. Suddenly, though, it can turn into something else.
When the free throw is shot during the basketball game, for example, most players spend 45 to 60 seconds standing on one side of the court. ASB clients can use the location available on the other side of the floor, say, show the graphic on the shooter-freeth percentage-as well as the brand partner logo.
“This level has allowed us to fully imagine how we connect with the fans and how we value our commercial partners,” said Thanos Bertes, the head of the marketing marketing of Pannatinicos, in an email. “Whether it is a dynamic intosis with the customs court dynamic images, or direct visual effects that react to big plays, we are now offering a level of visual story story that transforms the field into an interactive experience.
The court has become a high impact platform for displaying the brand, Bettas says. “And the important thing is, it does not interfere with fans’ experience. It increases it.”
The Infinity League, an indoor Soccer League that has teams from Germany and Italy, uses glass levels for juice in this process. ASB Glass Floor Photo Courtesy
Floor exercises
On my visit, I was shown a suit of friendly activities for children that can transform these courts into educational centers at school hours, ranging from dinosaurs and marine creatures to a feature that allows children to run to run. Bettas says Panthanekos has already used his ASB court to host a number of programs, including the Basketball Skinist clinic for fans, especially from brand activation to the basketball skilled clinic. Christoph, who looks at a go cart, imagines a whole setup of Restrick in a court in ASB in the near future.
“If you look at the infrastructure of a field, it costs 250 to 350 million euros anywhere,” says Babansky. “If you have our destination there, this is only 1 percent higher in the overall budget. But there you will be allowed to use most of the floor there, because suddenly you have no use for home games every two weeks. No, you can have a baby there on Monday morning.”
