Edgar Survints / Android Authority
tl; drag
- A new report states that the prime video is increasing its AD load for four to six minutes per hour.
- This doubles the amount of users at the time of advertisement.
- In terms of the highest advertising experience, it is said that the Amazon platform is now in the middle.
Despite the overwhelming push from consumers, Amazon introduced ads in the prime video in 2024. While no one likes to go into ads with ads, at least the advertisement experience was light compared to other platforms such as Holo or Paramount Plus. It will soon change when Amazon plans to double the time you spend on seeing your ads.
A new report from Adivek It claims that Amazon is increasing the amount of time on the prime video. According to the six advertising buyers and documents, the outlet reviewed, the current advertisement burden is now doubled about what happened earlier. In a recent email by which has been obtained AdivekAn Amazon representative wrote to an ad to the buyer, “The burden of prime video advertising has slowly increased to four to six minutes per hour.” Earlier, only two and a half minutes of ads were shown in the platform.
When asked about this increase, Amazon provided the following statement:
Our commitment is to increase the number of ads shown only rather than improve advertising experiences. Although demand continues to increase, our commitment is to improve advertising experiences rather than increase the number of ads.
This change is in line with the company’s plans at the end of 2024. Amazon allegedly told investors that it would “ramp” the advertisement in 2025.
Currently, it is said that Netflix has the lightest advertising experience of any platform, while Holo and Paramount Plus are at heavy. So where does the prime video sit in this light most spectrum? “Now the prime video is firmly in this middle level,” says PMG’s Doug Paladino.
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