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Apple is tampering with AI tools to create a default search option for safari instead of Google. As reported for the first time BloombergEddie, Chief of Apple’s Services this week, revealed during a US Department of Justice’s dissatisfaction case against Google that Apple was “actively watching AI -powered search engines” as an alternative to Google.
Apple and Google currently have a mutual and profitable contract where Google Pays Apple about $ 20 billion a year to stay a default search engine in all Apple’s devices. The contract was part of a non -confidence examination, which revealed Apple’s interest in alternatives.
Eddie describes several major AI chat boot developers as a potential new search partners for Apple, including open AI, anxiety, anthropic and z. Qi told the court that for the first time in recent memories, the search for safari has declined for the first time, and that the idea is that people are starting to replace standard search engines for AI tools. “How does WiFi work?” Instead of typing, at the search bar, users are asking Chat GPT to explain it as if they are five years old.
Cue was not exactly right in pointing that Apple thinks the traditional search way can be on the way. “When you have a technology shift, you have the only way to get the right competition,” he said. “AI is a new technology change, and it is creating new opportunities for newcomers.”
Apple AI search
Apple has already sinking its fingers in search of AI, connecting Sri to Chat GPT and speculated that Google has been planned to do the same with Gemini. Qi also noted that Apple is open to add multiple AI search options to Safari directly, though no decision was mentioned about a new default.
AI search tools have some good points, but they come with clear weaknesses. In particular, they can respond with incomplete, false, or straightforward hallucinatory information. Even though these problems are worth the benefits of AI search tools, Apple clearly understands that this may be a significant change. However, if people are fine then Google is turning from AI tools because they are easy, and despite their mistakes, this is the direction on which any company wants to follow.
And one of the reasons is that Google is willing to pay such a price on Apple devices. That user base is very important for its search dominance. Just indicating that this matter does not send Google’s stock forever to leave about 9 % after Qi’s testimony. Apple’s shares also slipped, but too minor.
None of this may make the difference if Apple decided that it had a good thing with Google as its company, and with a similar deal, Gemini makes his default search tool. And while AI still cannot be trusted to write a college article or to visit the DMV website, it is already giving a new look to how we expect to communicate with information. This means that we use the use of access to information that they will be developed in a way that they do not have the mobile version of the websites widely adopted.
