The company’s search chief Elizabeth Red on Tuesday testified that the proposal to share Google with its search data with rivals would “do a deep loss to the consumer’s confidence”.
The Justice Department has proposed to force Google to syndicate its ranking gestures and other search figures for competitors, which says it will equalize the playground and the monopoly of Google will end. But Red argued that exporting the figures would shake consumers that their searches would remain private, and that their price would encourage hackers to go behind small rivals. “Once it is handed over to a qualifying opponent, there can be no further reservations,” he said. “Startup is usually not a target because it’s small, but now it’s a huge treasure of data.”
Google is fighting the DOJ’s clean proposals, including forcing its Chrome browser to sell, discussing its search for more limited changes in the search distribution agreements (intended to appeal on its monopoly decision, but unless Judge Amit Mehta issued a treatment). Red’s testimony follows other executives, including CEO Sunder Pachai, who claimed that government proposals could quickly change Google and the big web. The DOJ says its proposals are essential to restoring competition in the search market, and it has been argued that Google is exaggerating their serious effects.
“They may decide not to use Google completely, (or) they may decide that they will not find some categories.”
Red said changing the information that Google’s search options will not only make its competitors goals for hex, but can damage Google’s products confidence and find more widespread. He said that today, many people turn to Google to ask questions, so maybe they ask a friend. “If suddenly they are worried that the figures may go somewhere else … maybe they decide not to use Google fully, (or) they may decide that they will not find some categories.” During his chief, on the contrary, the DOJ brought a privacy expert who testified that the search information could be safely shared with some reservations.
Red echoed the testimony of the pitch last week that government data sharing proposals could help rivals or spammers a “reverse engineer”, making it easier for them to get spam or false information in Google results. He said, “Fighting these bad actors” is always a cat and mouse game, but suddenly it becomes a cat and mouse game where your hands are really tied to your back. “
The construction of the tools needed to follow the government’s suggestions will divert engineering capabilities to the work of painful compliance rather than innovation, Red added. He testified that more than 20 % of the search engineering force would need to focus on compliance “because it is so wide and unpleasant.” Even additional changes in smaller features can trigger additional steps, so Google will potentially move its attention to areas that are “less covered by treatment because we can stand at the same place,” he said, though they were not included in the details.
In the upper part of all of them, Red said that the DOJ maintains the tools needed to distribute all the information that the DOJ wants to share with rivals, which will reduce the ability to improve consumer search experiences. “This is just a surprisingly large amount of work because these modules are changing permanently,” Red said. “Compared to the cost of the synchronization, the business price doesn’t work.”
