Everything is old again. Netflix has just signed an agreement to broadcast direct television broadcasts in France, which led to streaming devices, well, converted to regular TV. This platform will host five traditional broadcast channels from French TV Behmut TF1. Customers in the region will have direct programming and access to on -demand content.
The partnership will begin next summer. Like everything from TF1’s umbrella to the channels of reality Volume Living sports, including the French National Football Team match.
This contract brings a lot of content to Netflix, as TF1 has a massive back catalog. This includes popular local plays like Brooklynanda And like realistic shows Mountain lanta. Greg Peters, co -chief executive of Netflix, said Financial times She is a TF1 “great, premium content producer.” The move can help the platform with customer retaining the region.
TF1 is gaining access to a large pond of potential audiences, as the Netflix users’ base in France had passed 10 million in 2022. It is 13 % of the country’s total population.
This is not the first time the two companies have formed the team. TF1 and Netflix have cooperated like scripts shows Lace combatants And Tout Lee Blue Dow Sial. This is likely due to the mandate in France, which requires streaming services to re -invest in local content. This is also not the first time that Netflix has tested directly with TV in the region. The platform tested a direct TV channel called Direct Back in 2020.
This is interesting because Netflix started directly as an alternative to TV and now it is becoming a direct TV. You either do the hero death or live for yourself to become a villain.
