The Industry Watch Dog has been criticized by Microsoft’s Co -Advertising claims of industry care claims and the confusion of co -ing branding. The National Advertising Division (NAD) of the Better Business Bureau (NAD) has reviewed Microsoft’s Co -Co -Co -Co -Advertising, and recommends that the software eliminate or edit productive claims about the Microsoft 365 Copilot and show its business chat feature more clearly.
Microsoft is claiming that Copalot has a productive capacity and has the benefits of investment (ROI) for businesses that adopt AI assistant, “67 %, 70 %, and 75 % of consumers say they are more productive” after a certain amount of copelot use. Watchdog said in his review, “The NAD found that although the study shows the impression of productivity, it does not provide a suitable fit for objective claims in this matter.” “As a result, the NAD recommended closing or editing the claim to disclose the basis of this claim.”
With the recommended productivity advertising changes, the NAD has also suggested that Co -Pilot users may be confused by the extensive use of polytic branding in multiple Microsoft products. “The NAD concluded that, as a” co -plate “of the claim context and the global use of product details, that consumers would not necessarily understand these differences.” The NAD recommends that Microsoft now “edit your ads to clearly and clearly reveal any material limits on how business chat helps users.”
Microsoft has spent many years with branding years for the co -pilot. Microsoft re -launched its co -pilot for free AI chat and salary earlier this year in an attempt to facilitate some of its branding problems. Microsoft 365 Co -Koat Chat started as a Bang Chat Enterprise just before changing its name for Cooplot, with confusion after Microsoft, after Microsoft. Nowhere in the middle of this re -branding, Business Chat – which was actually a chat boot in teams – now Microsoft is a Business Chat for the 365 Co -Co -Co -.
Microsoft says it disagrees with NAD results, but “will follow the NAD’s recommendations to clarify its claims.” Hopefully, this means that the co -plate branding is about to be clear in the future.
