Sony recently demanded his earnings with investors, where Electronics Dev announced next year’s financial forecast. According to Nikki Asia, the company said it expects President Trump’s prices to affect his business, costing 100 billion yen (about $ 680 million).
During the call, Sony CFO Lin Tao said that the company is “passing” taxes to consumers with President Trump’s taxes, mostly to save its profit. This will mean high prices on Sony products.
It should be noted that Tao did not clarify that price hikes would affect PS5, and Sony would like to protect prices in the United States, as it is one of the largest markets in its video game division.
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And Sony has already increased the PS5 prices in Australia, Europe, the United Kingdom and New Zealand this year.
American manufacturing
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Sony’s CEO, Heroki Tutoki, mentioned during the call that the company is considering transferring some of its manufacturing to the United States to avoid President Trump’s most prices. He said the PS5 could be “manufactured locally”, adding that it would be an “effective strategy”.
If Sony plans to move some production to the United States, it is unclear when or time it will take the company to run and run new plants. Exterior. Sony can bulk the essential ingredients in the United States and then end the assembly here, which can save money.
Like many big companies, Sony has transferred some of its production to countries like Vietnam and India. Nevertheless, the majority of PS5 has been built in China. Despite the recent 90 -day tariff interval and tax rates, the revenue between China and the United States is still high. The current 30 % rate is still higher than the 10 % rate facing other countries.
In addition, game consoles are not included in various smartphones and semiconductor electronics exemptions.
Microsoft has already increased prices for Xbox Consoles by $ 100, with $ 80 games coming up this fall. Recently, Nintendo acknowledged that what happens to the revenue depends on that prices can go for switch 2.
As far as Sony’s pricing plans are concerned, we can learn more this week when Sony released its flagship WH000xm6 headphones. The excellent WH -000xm5s was launched at $ 399, but rumors indicated Sony to charge 9 449 or even 9 499 for new headsets.
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