According to a report by the International Data Corporation (IDC), global tablet delivery increased by 13.1 percent year by year in the second quarter of 2025. The speed carrying the first quarter Q2, which helps the product updates and the ongoing alternative bicycles, helps increase the overall pill delivery. Apple once again ranked the list of IDC tablet manufacturers, driven by the latest 10.9 inch iPad and the popularity of new iPad air models. Samsung came in second, followed by Lenovo. Amazon and Xiaomi came in fourth and fifth, respectively.
Allegedly increased pill delivery due to new product launches, alternate bicycles
According to the IDC’s worldwide quarterly personal computing device tracker report, global pill delivery Q2 2025 increased by 13.1 percent Yoy, which reached 38.3 million units, up 33.8 million in the same period last year. The reason for this growth is attributed to new product launches, alternative cycles, active education projects and subsidies in China. The IDC noted that AI -powered features and production capacity and performance correction helped increase interest in the premium tablet segment.
Apple retained a large part of global pill delivery and retained its top position in Q2 with a market share of 33.1 %. The Capetino -based brand sent 12.7 million units and registered 2.4 % YOY growth in the same period. The popularity of the latest 10.9 inch iPad model and 11 inch and 13 -inch iPad Air model supported Apple’s sales volume.
Samsung secured second place with 7.2 million units. He saw a growth of 4.2 % YOY and received 18.7 % market share. The IDC has observed that the brand is actively increasing shipment to stabilize its status against leading rivals in the Middle East and Europe, in addition to the increase in Latin American plans.
According to the IDC report, Lenovo was in third position with 8.2 % market share. The Chinese brand has recorded 25 % YOY growth with 3.1 million shipment units. The IDC noted that the sale of the Tab M Series, Lenovo Y700 and the Xiaoxin Pad Pro Model was given this growth.
Amazon re -entered the first five tablet vendors in the second quarter, claiming to be fourth. The company sent 3.1 million units and recorded 205 % YOY growth. This increase is likely due to prime day time before the tariff announcement, which indicated Amazon to stock on additional inventory during the quarter.
In the fifth position, Xumi sent 2.8 million units to Q2 2025 and marked the 42 % YOY growth. The strong demand for the Xumi Pad 7 and the Redmi Pad SE has run the volume of shipment. The start of the Xiaomi Pad 7 Ultra, Xiaomi Pad 7S Pro, and Redmi Pad increased sales further.
“Q2 2025 highlights the performance of the tablet market in Q2 2025 that a large portion of consumers is sensitive to price,” said Anwarupa Nataraj, an IDC’s movement and consumer device trackers. He also pointed out that promotional discounts and subsidy purchase decisions strictly affect, and many buyers prefer to wait for attractive deals rather than pay the full retail price. Nataraj added, “Even for top shopkeepers like Samsung, these are their aggressive promotions, which has led to more volume selling in many regions, and for Apple, the volume is still driven by their lower -level iPads.”
