During the last decade, Urugmer Digital Foundry Have become the most learned and reliable place to know Only How powerful the new video game console can be, where the hottest new games go the best, and why sometimes Do not! Even Sony and Microsoft often like Df Special access to technical details.
But to today, Digital Foundry No longer is A Urugmer All brand, and is no longer controlled by it Ign. DfThe founder has purchased the publication and its full archives, and a team of five is completely freeing it.
Like Giant bombOr ex Quotau The authors creating ThereafterThis is the latest example of a video game journalists finding a way out of corporate ownership. “We don’t answer anyone except you, except the audience.” Df Now they say, as part of a new pod cast explaining the change.
Purchase Digital Foundry To tell the editor and founder Richard Lead batter, it did not have a great battle, partly because he had to buy only 25 %. Lead batter has been up to 50 % of his shares since 2015, when he actually sold his second half Urugmer To help the fund DfThe famous channel of YouTube. UrugmerThe main company Gamer Network acquired half of what he received through Redop, before he made his way. Ign When the parent’s company Zef Davis purchased the gamer network as a result, each time the lead batter’s efforts to repay the rest of his company were postponed.
Again, this year, Ign Suddenly half of his waist was offered: 25 % of lead batter and investor Rupert Loman 25 %, which actually founded, Urugmer With his brother Nick in 1999. But even 25 % of the company was not cheaper: “I think it’s very easily the biggest thing I’ve ever purchased, more than my home,” says lead batter.
Thanks, Digital Foundry There is no need to worry about the construction of the audience from the beginning to pay for the payment to their journalists. Lead batter tells that it’s already the most profitable Stuffy – With a established audience to pay users on Patron, whose website estimates that it draws about 200,000 in a year, and a YouTube channel with about 1.5 million users.
But Df Wants to do Set On this profit, the lead batter says, and he believes the team can do better without corporate ownership. He explains that the previous relationship where he had half, and Ign Or the gamer network had half ownership, which meant that all new investments had to agree with different priorities. He says, “When you are part of a major corporate entity, the spirit of innovation gives the way to the severe number.”
(Lead batter won’t tell me whether he is suffering from a special problem IgnBut we know that Zef Davis recently cut workers into back -to -back roofs, and Ign The affected Zef was one of the Davis brands. It does not seem to have nothing to do with this decision when a full -length Nintendo ad was placed on DfInitially, the YouTube channel without labeling as an advertisement. “The boy who presses the button on YouTube is not Ign“This is,” says lead batter, calling it an error that will not happen again.)
So, what does it do? Df Plan to build? One thing that the team does not have is a suitable place for Written While the words go Df Does the digital foundry owners owned, Led Batter says, directing people to their videos at this time is just a portal. He says Df Wants to “detect business issues” to justify creating a large site.
Dream is to save nearly Two two decades Digital Foundry Contents and convert it into something new, which would make something extra DfMost accessible to the audience, such as a lot of news (shameless plugs). Team Retro Games Podcast, would like to launch anything DfJohn Linman says it would have been difficult for corporate owners. Interview more game developer; And if the funds are allowed, try to hire PC coverage as an additional editor of cow equipment.
Lead batter, Linman, and fellow Alex Batglia do not feel like they are planning to change the formula, though. Df PC plans to stick to gaming, retro gaming, and console performance analysis and does not intend to chase SEO as “three pillars”. Most of this is just about controlling DfOvercome everything from your destiny, sponsorship, advertising sales, and pepper services.
Nor should you expect to see Digital Foundry Just move to the subscription model. Lead batter plans to keep the majority of content free now, and you should not feel any difference on its YouTube channel, where Df The same number is intended to provide videos without interference.
“If we do a website, it will be a public website without giving a website,” says the lead batter. “There have always been a small subscriber bonus, but finally the pitch we are making is to help us. If you like us, please support the team, it really makes a lot of difference.”
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