Sony on Thursday increased its entire year’s operating profit forecast to 4 percent to JPY 1.33 trillion ($ 9.01 billion), citing factors, including expected US President Donald Trump’s prices.
In May, Sony saw the effects of JPY 70 billion prices in May, compared to the JPY 100 billion forecasts. He said that the estimated effect is based on tariff rates till August 1 and that the situation is fluid.
Japanese companies are adjusting tariff expectations as countries attack a trade agreement with the United States, including Japan last month.
“There are still some fluid aspects, such as specific revenues of products, Lin Tao, Chief Financial Officer Lin Tao, in a briefing.”
The company expects the business environment to be more effective in the second quarter after additional US revenue, such as additional US revenue.
Sony also said he sees a strong lucrative approach to his sports business, which sales network services and sales of exchange rates.
Once domestic electronics such as “Walkman” is known as Portable Cast Player, Sony has become an important maker for a leisure game, movies and music as well as smartphones.
The party has reported a 36.5 % increase in operating profit in the April-June quarter, which has defeated JPY 288 billion average, according to estimates by eight analysts compiled by LSEG.
Sony’s shares, which announced the results during the afternoon trade interval, jumped 4 %. The stock has increased by 15 % to the annual date.
Sony sold 2.5 million playstations 5 game consoles in the first quarter, an increase of 4 % compared to the same period a year ago.
Death Standing 2: Launched on the beach in June with the Ghost of UT released in October.
The quarterly operating profit in the sports business has increased by more than 148 billion due to Sony’s network services and high sales sales.
“Sony is further strengthening its dominance in highly sincere gaming,” said Sankan Toto, founder of the Kantan Games Consultancy.
“In my view, Sony is now competing with the PC more than the Xbox,” he said, citing the Microsoft console.
It is expected that the console industry will be promoted from the start of Grand Stolen this year, but the latest increase in the popular series has been delayed in 2026.
Nintendo, which is seen as a potential advantage of the GTA 6 delay, reported a strong demand for his new Switch 2 gaming device last week.
Somewhere in the party, Sony is preparing to reduce its share in its financial unit by less than 20 % through a partial spin -off, in which the business is list in Tokyo on September 29.
© Thomson Writers 2025
