Last month, a report from the Pew Research Center highlighted the impact of Google’s AI review on the web post. Recently. , Analysis painted an unusual approach to everyone who rely on web traffic. But on Wednesday, Google Search Head Liz Red wrote a blog post in which things have been imposed on things. Google VP claims that the traffic from search to the website is “relatively stable” and has increased the quality of this click.
Red’s framing boiling Everything is patch, and Ai is improving things – even for websites! It writes that the total organic click volume on Google Search websites has been “relatively” yearly “year -on -year. Red also claimed that Google sends more “quality clicks” (visitors who do not bounce quickly) on the websites a year ago. The company says people are even more happy with the search experience.
The company did not share any number – the post has no data – to support its claims.
Google Explained for Pink Outlook? Red wrote, “With the AI review, people are looking more and asking new questions that are often long and more complicated.” “In addition, with the AI review, people are watching more and more links on the page than before. More questions and more links mean more opportunities and more opportunities for websites.”
Red highlights a changing landscape. She says consumer trends reduce traffic for some sites and increase traffic for others. Of course, Google Search Head did not call any special website. But she claims that “authentic sounds and first hand vision” forums, videos, podcasts and posts are promoted. Red added that the content such as “a deep review, a original post, a unique approach, or a thought -based first personal analysis” works well.
Google AI review for queries
(Google / Angijet)
Google VP said people want to look for a simple question and answer type. Red wrote, “For some questions where people are looking for a quick answer, such as ‘when is the next full moon’, people can be satisfied with the initial AI review response and can no longer click.” “It has also been true for other response features that we have added, such as the Knowledge Graph or Sports Scores. But many other types of questions, people want to click on it, because they want to dig a topic in depth, want to discover more or buy more. That’s why we see more and more, when we see more, and when they see more, they are more pronounced. If they are more important, and they are more important, and when they are more important, and they are click. “
This is quite the opposite of the Pew report. He found that visitors who saw the AI summary click eight percent of all tours as a result of the traditional search. AI Summary Without? He clicked on traditional results in 15 % of his visits. Where about these source links in the AI summary? Pew found that only 1 percent of people clicked on them. Consumers were more likely to end the browsing after going to a page with the AI summary.
He linked to the comments of Cloud Flair’s CEO Matthew Prince in June. He said that search traffic references continue to decrease. “The future of the web is going to be more and more like AI, and that means people are reading your content, not on the original content,” he said. Prince said that a decade ago, Google sent a publisher to a visitor for every two pages from which he used to ring. Earlier this year, it fell to a meeting for every six pages. In June, it was one for every 18, he said.
I can’t tell you who to believe. But here the final source said:
Straight from the source!
(Google / Angijet)
