Both companies announced Thursday that Sony and Bandai Namko have signed a strategic agreement in which parents of the Playstation will see 2.5 % of their shares in the Eldin color publisher. Sony will pay about JPY 68 billion (about Rs 4,010 crore) to buy 16 million bonds Namko shares. The partnership between the two Japanese companies will focus on the fields of mobile phones and Manga and will generate “new experiences” that “maximize the value of IP”.
Sony got stake in Bandai Namko
In a press release, Sony and Bandai Namko said the “Strategic Business Alliance Agreement” will focus on strengthening, trade and more, strengthening the field of mobile phones.
“Bandai Namko and Sony have historically contributed to various projects in areas such as sports, mobile phones and music, and they intend to extend this cooperation to wider areas,” the firms said in a statement. “Both companies plan to implement these steps, including the expansion of works, as well as the IP -based products and services developed by Bandai Namco, which, along with the production and distribution of mobile phones and other video materials, as well as the power of Sony in the fields such as the manufacture and distribution of commercial goods.”
Sony and Bandai Namco will discuss mobile phones and Manga IP development and cooperation on “experimental entertainment”. Both companies said they would also work together in the fields of fans’ engagement, joint investment, and entertainment work -related technologies and services.
“Through this partnership, our aim is to cooperate with a row of content and experiences exceeding expectations and bring the condo (emotion) to more fans, as well as, along with the Bandai Namko Group, with its prominent ability, with a multi -dimensional extension of the diverse IP, with a fierce fans, with a fierce tone, with its outstanding ability. “
Last year, Sony received new shares of Parent Parents Kadukawa for JPY 50 billion ($ 320 million or about $ 2,722 crore), which increased its share of the company to 10 %. PlayStation Parents is now the biggest shareholder of a publishing firm.
