Reylum’s number series is finally gaining a new addition to 15 series with 15 and 15 pro smartphones. Of these two, the Railm 15 Pro is the first to present the Snapdragon 7 General 4 chip set, which comes with a significant jump in performance and AI capabilities. The company claims that it has packaged 7000mAh battery in a thin body of 7.69 mm, making it the tallest in the industry. The device also features an increase in AI, including AI party mode and AI amendments, among others, which further improve the user’s overall experience.
Gadget 360 had the opportunity to sit with Realam India’s Chief Marketing Officer Francis Wang, before, with the new series, AI Annexat, and even more, with the head of marketing in Qualcomm India, Somett Sonal, who answered questions about the chamber selection for 15 supporters. To discuss.
Realmi 15 Series: AI Buzz Word and Offline Channels as a new dark horse
We started with a tagline that is currently visible in all marketing communications around the Rail 15 series – ‘AI Party Phone’ What does this mean? Wang explained, “Tagline” AI Party Phone ‘sums up our vision of providing smartphone experience, which actually resonates with Gen General Z. It is a smart, stylish, and always ready for action. With the Rilem 15 series, the Railm 15 Pro 5G and Railm 15g, and the Railmate 15G-Focus Focus Focusing on the Railmate 15G. The dynamic atmosphere is a lightening party, a concert, or sudden. “
He added, “General Z consumers are naturally expressive and socially, and this device is designed to empower these authentic moments to easily catch and distribute. This spirit is directly linked to our ‘live for real’ campaign, which is unacceptable, as the cause of the unmanageable, and the use of the phone. It is designed to provide a dynamic, all day of experience.
Realmi believes that the brand is talking directly to the youth of India, taking itself as a “AI party phone”. He added, “We are proud to offer them a device that maintains their pace and energy.”
Next, we wanted to understand which channel for the rail brand emerged as a dark horse in India: online or offline?
Francis Wong, Chief Marketing Officer, Realmi India
Wang said, “We have always believed in a balanced approach to both online and offline channels. Although our online platforms continue to play a vital role in reaching big audiences, but this is an offline segment that is a dark horse for this brand in India.”
It is an offline class that has emerged permanently as a dark horse for the brand in India.
“Only in Q1, we sent 3.5 million units, 58 % of them through offline channels. Our offline strategy is a clear reflection of the strength and pace. During the past year, we have made permanent efforts to strengthen the presence of our retailers across the country, which helped consumers help to experience their products.
After the Sales Service is an area of commitment to the circle
With aggressive reherami spread in India, after -sales service is an important point. We wanted to understand whether the Relmi plans to come up with some new projects on the front. Wang started after sale in 2024 and discussing the extension of the retail network. “Only in 2024, we set up 180 brand new stores and extend our post -sales network to more than 570 service centers nationwide, which to take care of, we are committed to further strengthening our presence, with more than 100 brand stores, with more than 7,800, with more than 7,800 products. Not to sell, but also to provide the customer actually supported, to the end.
Wiki Kaushal was recently announced as a rail smartphone ambassador
Transfer from SRK to Wiki as a brand ambassador
Relmi has also recently transferred Shah Rukh Khan to Wiki Kaushal as his smartphone ambassador. Wang said on the development, “We are happy to welcome Wiki Kaushal as Railway Smartphone Ambassador. This is not the only cooperation-it indicates a long-term, meaningful attachment to the beginning of a meaningful attachment that really reflects the spirit of our brand.
Why this brand chose Wiki, he added, “We chose Wiki because it is a sign of the values that mean the truth. Honesty and hard work.”
Why Snapdragon 7 General 4 SOC Relum is perfect for 15 Pro
Reeme 15 Pro is the first smartphone operated by Snapdragon 7 General 4 SOC, an important chip set for quality in the upper mid -range level. Working with Qualcomm on Chaspus Choice, Wang said, “While working with Qualcomm, we improved the AI and gaming features to meet our customers’ demand expectations. In this, controlling the modern frame rate through GT Boost 3.0 and adding to the Gaming of Ai -2.0 by using a GME -2.0 Games. Includes.
Reeme 15 Pro is the first phone running through Snapdragon 7 General 4 Sak
In a partnership, Sonal responded to an email, “Our partnership with the rail reflects our shared vision: to democratic premium experiences. We work together with OEMS to ensure that our technology is not just powerful on paper.”
With Snapdragon 7 General 4, the Qualcomm premium is blurring lines between mid -distance and entry level flagships. We wanted to understand the strategic intentions behind bringing many “premium” features to this level. Sonal explained, “We are not just bringing up the advanced features, we are explaining what consumers should expect from the upper middle limit. By enabled Advanced on Device AI, we supply powerful gaming and level imaging in this level, and not a long -lasting Indian consumers, and longer than the long -term, long -term, and long -term Indian consumers. As the lines between the industry forward, the platforms like Snapdragon 7 General 4 will create a new benchmark for performance and value in the wider smartphone market.
On the features of the AI available on smartphones at price points, Sonal said, “AI is no longer limited to flagship devices. It is now being a key part of the smartphone experience, thanks to our platforms like Snapdragon 7 General 4, thanks to our platform. I
How important is the capacity of 7 General 4 SOC on Device AI to distinguish from competitors? Sonal broke for us, “Snapdragon 7 General 4 Sacu’s on -device AI’s capacity stands as an important discrimination, which has brought significant improvement in performance, privacy and AI, such as real -time image generation, high -speed AI -powered camera, and more responsible for Smarter.
