Netflix is allegedly examining the use of artificial intelligence (AI) tools in the manufacture of materials. According to the report, the Streaming Dev Runway, based in California, is using the video tools of AI, but it is unclear how the company is using AI tools. The report was revealed just a few days after the company’s co -CEO described in an income call that videos were used in the show The Edort. In addition to Netflix, Walt Disney is also allegedly checking water with the runway AI tools for his production house.
According to a Bloomberg report, Netflix has started using Runway AII tools in the manufacture of materials. Referring to an unidentified person familiar with the matter, the report claims that the streaming giant is currently examining whether the video generation software of the AI firm will be suitable for net flix production workflow.
The report did not mention whether Net Flexy was planning to develop all the scenes using technology or was watching it to reduce its VFX costs. In addition, it is not known whether the runway AI tools will be used in post production and editing tasks.
In addition, Walt Disney is allegedly another studio testing the runway video generation tools. Bloomberg claimed that the company also discussed the possibility of using a New York -based AI firm technology. However, the same source also told the publication that Walt Disney does not intend to integrate AI software into its content manufacture work flu.
AI-generated tools are slowly making their way to Hollywood studios. Netflix co -CEO Ted Srendos recently acknowledged using AI videos for Aidert, highlighting how sharp and cheap it was with traditional VFX. The report states that in particular, Netflix did not use the runway AI tools for the show. Amazon’s House of David is another show where Runway AI video models were used to produce frames in some scenes.
Since the Hollywood AI -powered video generation opens, many actors and writers continue to protest against the inclusion of this technology in filmmaking. Last year, the Reuters Guild of America (WGA) called on major studios and Netflix to take immediate legal action against any company, “which has used the works of our members to train AI system.”
