Apple is often in deep waters with the law, especially in the European Union, where it faces a permanent scrutiny. Recently, Tech Dev formally appealed $ 500 million (about $ 586 million) earlier this year by the European Commission.
Apple, visa and mastercards just turned away from a major legal headache – at least for now. A federal judge dismissed the anti -trust trial led by a businessman alleging that he was working together to keep the three secretly raise the payment fees and end the competition.
The case was not thrown because it proved wrong, but because the judge said the traders did not bring enough concrete evidence to back it.
And although it looks like a win for Big Tech and big banks, the door is not completely closed. The plaintiffs can still try again if they come with strong evidence. The case was filed in 2023 through the Marriage Alcohol and Spirits, and a group of traders who were not happy about how much they were paying for transaction fees. He claimed that visas and mastercards were paying a huge amount of money to Apple – every year hundreds of millions think of – as part of a secret contract. Purpose? Allegedly, to prevent Apple from starting their payment network and competing directly with them.
According to traders, Apple had both the tech and the customer base to produce something that could disrupt the visa/mastercard dopoli. But he said Apple took cash and played well.
The judge was not impossible to do so – just that the evidence was not available. Most claims were called “conditions”, and there was nothing to show that Apple had a real plan to become a payment network. The court also said that the plaintiff failed to prove that Apple, Visa and MasterCard had signed an illegal contract.
He said, the case was excluded without prejudice, which means that if they can dig strong evidence, traders have the option to modify and refrigerate. So as I mentioned above, this is not a total win for Apple and Card Giants – just a break in the fight.
This is a major debate about the role that the matter plays in the Apple payment world. Apple Pay may not be a payment network like a visa or a mastercard, but it is still a powerful concrete. It sits on the upper part of the system, and controlling how other wallets and apps have access to NFC and secure elements.
Via Apple, Apple Pay and wallet, in fact, there is a very important place on how the money moves these days. | Image Credit – First
Traders have been retreating on Apple’s payment system for a while, saying it gives them no flexibility to discuss low options, high fees and better terms. And even if the case does not end anywhere, Apple is not leaving pressure – especially from regulators in Europe.
In fact, some of these pressures are already working. Apple made a major change in Apple’s salary and NFC payment. To comply with the European Union’s Digital Markets Act, the company opened its NFC tech access, which developers-in Europe, the United States or the United Kingdom-allow to create their tape-salaries apps. This is a rare move for Apple and one shows how serious the regulatory heat is.
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