Bluetooth and Quick to Music Features such as Spatif Tape IKEA now have the future of sound that Sonos’ partnership has stirred. This is a point of view that IKEA’s David Granath says will make the speakers more affordable and easier for more people.
“Our aim is to access, accessible, active and enjoy without adding complexity,” said Granath, the IKEA Range Manager of Lighting and Home Electronics. “This is the thing that separates us, and this is what we will continue to build because we create the next chapter of what we can sound at home.”
This revised strategy was announced with IKEA’s plan to go to the smart home protocol, including a new Bluompract Bluetooth speaker, which has an integrated LED light bulb. The Speaker Lamp is about to arrive on a large blue shelf in October for a price that should be priced at less than € 100 (less than $ 120). This is the colorful announced last month. 49.99 Nutabad Bluetooth is included in the speaker. IKEA X X Sonos’s offer is very low that will eventually disappear from IKEA stores: 9 179.99 Symfonisk Wi-FI books shelf speakers currently sell at double the price starting in 2019, while speaker lamps start from $ 269.99.
Both new Bluetooth speakers have presented a spatheph tape buttons dedicated to IKEA .9 89.99 VAPPBY Outdoor Bluetooth Speaker Lamps (and is still available to buy). Give this button a press to start playing spatifs from where you have left, or press again to play another track according to your interests. Ikea tells me that this feature requires a spatial account, but it does not require compensation levels.
Multiple -nutable speakers can be attached to each other in multiple nuts speakers moderate. Photo: IKEA
Ikea embraces colors to mix or stand in your home furnishings. Photo: IKEA
IKEA’s new speakers also take advantage of Bluetooth 5.3 to offer a multi -speaker setup. This means that you can leave some speaker into the room and quickly fold them with a button tap. The sound will be mono, without any stereo separation or multi -channel theater theater audio, but it will definitely fill the room. The speaker can also be shared between the devices simultaneously.
Granath said when asked about the dissolution of the Sonos partnership announced in May, Granath said Stuffy That it ended without drama. “We had achieved what we did, and both of us were moving our own strategies and plans. It was not more dramatic.” But reading between lines, the price and comparison of these symphonic products are included in this decision.
“When you have to sell more than 200 to the speaker, you exclude a lot of people,” said Granath. “In January, we will probably have ten speakers on the same occasion.” At least some of these designers will be the result of an ongoing partnership with Tikla Elina Severian – alias, Ticlan. According to Granath, in support of the IKEA strategy to serve “many people”, all new Bluetooth speakers cost less than € 100.
Bloompract speaker is shown in white. The LED light is integrated so the lamps need to be plugged into the smart plug to make it “smart”. Photo: IKEA
The important thing is that IKEA says it learned a lot from his eight -year -old Sonos partnership, including product development and supply chain lessons. Now Granath says he has focused on using these lessons with his branded speaker to reach more and more people, use them to use them, and “trying to fit many new ways to fit into domestic furnishings.”
To clarify this point, Granath showed Stuffy An unannounced battery -driven Bluetooth speaker with a flat circular design. It rotates on the stand above a small tray, which looks like it can be used for keys, wallets, and phones, or even some mixed nuts if you prefer. These types of dual use are smart home integration-speakers, air cleansers and wireless chargers inside the shelf and shelf-which I enjoy IKEA especially IKEA.
For many people who want to pay for high quality home audio than Wi -Fi … Well, you have to wait now. The IKEA contact standards is a part of the Alliance Working Group that is trying to standardize the speaker as a product type. But it’s still far away.
When it was pressured whether IKEA was doing any R&D at home on the emerging Ligotox speaker platform, Granath replied with a smile, “Let me pass on it.”
