The latest counterpoint research report suggests that sales of TWS airbods are expected to increase in 2025 by 3 % and positive demand continues during 2028. While the product category is entering its maturity phase and increases the competition, especially there is scope for growth, especially in the enrollment level range for less than $ 50 devices.
According to the Counterpoint, emerging markets will advance growth in the coming years as we see the demand for premium TWS airbids, which costs more than $ 150.
Global TWS Market Sales Share Top 5 Brands, 2024 vs 2025 (Expected)
It is expected that Apple will maintain its important position with 21 % market share of the market share of all global TWS shipments for 2025. The next Air Pods Pro is expected to work as an incentive for older Generation Air Pods users, while entry level Air Pods 5 (temporary names), which are rumored to launch in 2027.
Xiaomi is expected to command 8 % of all global TWS shipments this year, thanks to its diverse portfolio thanks to its airbuds and a wide range of established presence and a wide range of sales channels.
Xiaomi Key 5 Pro
It is expected that the Indian brand boot audio will leave its market share because for the first time, the main target of buyers has already been occupied by the audience and is facing stiff competition from the Chinese brands.
Samsung should slide at number fourth in terms of market share as it improves its galaxy ecosystem and noise and improves the features of AI.
The JBL should complete the top -five list with an estimated 4 % market share in India by increasing the demand for a positive Q1 growth and its enrollment level airbodes.
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