Earlier, developers, who chose Apple’s specific terms related to the European Union, were allowed to add only one static URL to their apps, which have strict limits to tracking, redirect, and where these links can be led. These developers were also allowed only to promote offers associated with their websites.
Under the new policy, these boundaries are being abolished. Developers can now promote their offerings in more platforms, including other apps, external websites, and alternative app stores. These promotions may appear directly through these apps through these app interfaces or web views. They can also use numerous URLs and also include tracking parameters or redirects.
Apple is also softening its approach to users’ warning message when clicking on external links. This message will now only appear for the first time, with the option of closing it in the same app with future interaction.
These updates are immediately effective for EU developers.
The European Commission is requesting Apple to make additional changes to the App Store. We disagree with the results and intend to appeal.
What about fees?
Apple is also taking a number of changes to the ways to receive fees. The new 2 % preliminary acquisition fee will apply to the sale of digital goods and services that have been made by new consumers during their first six months. This fee has been forgiven for developers and returning users in a small business program.
In addition, Apple is dividing its store services fees into two levels. Tire One contains basic services such as app distribution and security features and 5 % fees. This level has left many features of the App Store such as automatic updates, App Store Search exposure, and user studies. Tire two contain all standard services and comes with a 13 % fee, or 10 % for small developers or long -term subscriptions.
Apple is also adjusting its basic technology fee. Developers on standard terms now have the option to pay 5 % commission on sales through developed external payments instead of 5 0.50 per installed fees, which exceeds 1 million annually.
By January 1, 2026, Apple says it will move to the same EU business model that uses this commission -based structure for all developers. The company is up to July 7 to submit an appeal.
Although Apple’s latest changes give developers more freedom, it is clear that the company is still trying to control its ecosystem. By looting the rules around linking, promotions, and payment options, Apple is eventually landing in areas that have long been kept firmly. However, the introduction of new fees and tired services shows that it is not completely back.
In my opinion, whether the more open app store is launched or just to see temporary privileges. The European Union may continue to pressure Apple to further changes, which it has already done by the airdop and the airplay, or Apple may succeed in creating the final results through its appeal. For now, developers in the European Union have something else to work, but the whole picture is fixed.
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