Apple yesterday announced major updates in its App Store policies in the European Union under the Digital Markets Act (DMA), which includes a new two -level system for EU developers distribution of new apps for EU developers and out of apps.
EU Deves are now free to advertise these app offers for digital goods and services through external websites, other apps, and alternative app markets. Developers can also add several URL locations within their apps with redirect and tracking.
Apple’s notorious frightened screens, which users see when they tap an external link, can now be closed after the first conversation inside apps. Developers can also design their interface with links to outdoor payments and promotions.
Apple is also bringing a new core technology commission that orders a 5 % commission on the app store purchases for apps distributed on the App Store. Apple also maintains its basic technology fee (CTF), which receives € 0.50 per download for more than 1 million for each annual installation. There is also a new initial acquisition fee that includes 2 % fee on digital goods and services purchases out of the App Store by new users in the first six months after downloading the app.
Along with these changes, Apple is introducing a new two -level system for store services fees. The developer will be able to move between the two levels once every quarter on the basis of an app.
Tire 1 developers offers 5 % less commission on purchase in the app but strictly limit key features such as automatic app updates, automatic app downloads, search tips, ratings and performance measurements.
Tire 2 calls for a high 13 % commission (10 % for small business program members), which developers have access to all the important features provided by the App Store that are provided for their apps.
Epic Games CEO Tim Swini criticized Apple’s new approach, calling the new tire 1 list “mockery of a fair competition” and “illegal”.
Apple’s new digital markets act maliciously -based compliance scheme is clearly illegal in both Europe and the United States and makes fun of a fair competition in digital markets. Apps with competitive payments are not only taxed but also commercially disabled in the App Store.
– Tim Swini (@Timsvinpic) June 26, 2025
So, how did we get here?
In April, the European Commission (EC) issued an initial Million of 500 million worth of Apple’s continuous anti -competitive App Store methods, preventing steering and consumers from using alternative payment platforms, all of which were in violation of DMA. Apple later appealed to the decision on the basis of privacy, but it was not enough for the EC. The Commission will now evaluate Apple’s new policies that affect consumers under the DMA.
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