It is in early June and the vibes in the capertino are decisively closed.
The hype, who reached Apple’s last two developer conferences, felt very different. In 2023, a potentially ground -breaking headset was expected. In 2024, the company’s AI’s announcements and the whispers immediately created a feeling that Siri, in fact, would eventually be good in something. But 2025?
Well, matters are different.
The Vision Pro 2023 show had a big announcement, and it is still around. Apple has allegedly reduced production due to slow sales, and you can get one on the discount on eBay. Perhaps the price is wrong. And last year’s big AI announcement? How is it going? As it stands, Apple Intelligence has stopped. The features that Apple have been able to deploy are under influence, and Siri has delayed sweet refreshments – maybe even years. It seems that the whole thing was a real phosco within Apple, and publicly, the company has down the ad, showing the features of Siri, which is not yet available. Come
And then there are legal things. In 2021, a California court ordered Apple to allow developers to add links so that consumers could be shopping outside their apps. It was believed that the company would also come with a rationality for whatever commission it had decided on these purchases.
Apple’s order was so poor that Judge Yun Gonzalez Rogers was fed up and stopped taking the company. Anyone These purchases recommended the case for fees and contempt of contempt-all of these details are in detail in the 80-page decision. Meanwhile, in the European Union, regulators have fined Apple on ways that fail to comply with DMA’s non -confidence rules, Foretenite The app has returned to the store, and yes, President Donald Trump continues to wave prices on Tim Cook’s face on Tim Cook’s face to agree to make iPhones in the United States.
What is a disturbing tech CEO to do in such times? What i do this Like To watch on WBB Blu -DC: Apple shows a little humility. I do not want to see the two -minute Hollywood preparation of Craig Federgie jumps from a helicopter or cut it in the air with its expensive haircut. I want to see that Tim Cook takes on the stage and owns the company’s recent memories. Did he not owe any pardon to this particular audience after the judge blasted the worst option for the developers at every turn? Shouldn’t it at least admit that the company got out of its ski in which we were shown the Apple Intelligence Demo at the same stage last year that, through some accounts, were pure vaporware?
I don’t want to see a two -minute Hollywood preparation of Craig Federgie helicopter or anything
It would be the right thing to do, but the initial indicator shows that Apple will choose this route. Dare fireballJohn Gruber’s Annual Talk show The event usually includes guests from Apple’s executives who provide color to large WWDC announcements. But Gurber says that this year, for the first time since 2015, Apple has refused to join it. In particular, Gurber published a blog earlier this year, which misrepresented Apple’s AI features. Coincident, I’m sure!
This is a strong indicator that Apple will choose a more familiar option: Keep the project confidence and smiles. Instead of a sincere confession of his misconceptions, we will probably see it with a new OS name for a newly -new design and fiancée on a destructive Apple Intelligence Rollout. They will continue to pretend that vision pro is a beloved innovation and not to collect dust on the shelves of the early adoptions. They will continue to insist that the notification summarizes and a text prompt image generators create a valuable AI feature set.
Last year’s WWDC’s new Demo has not yet reached its capabilities. Photo: Allison Johnson / The Verge
The problem is, I don’t think this will be enough this time. Apple’s personality has maintained it through memories of the past, but I don’t think the same playbook will suffer from the current crisis. The price of the stock is lower than its height at the beginning of the year-from last June, a flat-federal judge has been firing on Tim Cook, and it is clear to anyone with the iPhone 16 that Apple Intelligence is half-baked. And vibration? The way, the way off
But the thing about a sound is that you can turn it away. The WWDC Apple has the opportunity to speak directly to its most important audience: developers. Apple’s executives would like to remember that these were the apps that made the iPhone today. If the developers are going to follow Apple in the next round of AI or XR, or whatever shift, it will now be a good time to show them a little humility.
