The Latin American smartphone market declined by 4 % in Q11, 20025, which ended six quarterly growth. The region reached less than 34.9 million, 33.7 million delivery last year. Brazil showed a slight growth of 3 % over the period. Brazil is also the largest market in the region, 38 % of the total smartphone sales.
Mexico is the second largest market, with 22 % shipment, but sales have decreased by 18 %. This is likely to reduce this rapid decline due to the increase in competitiveness in 2024, which forced the aggressive device to renew.
Central America is ranked third, with sales decreasing by 7 %, while Colombia and Peru, fourth and fifth respectively, are also facing a decrease in sales.
When it comes to brands, Samsung has achieved the first position by posting a healthy 7 % rate year by year, which is primarily driven by its low -end models. The same is the case for Xumi, in which even more than 10 % of the growth was seen, the main reason for this is due to its affordable redmi lineup.
Motorola came to third position and suffered a 13 % reduction in total sales, while the honor came in fourth with 2 % more delivery. On the contrary, the transition achieved the biggest success with a 38 % reduction in sales and came in fifth. Analysts believe this is the reason for the channel inventory and reorganization.
Looking forward, canalis projects that will have a contract up to 1 % in the Latim market in 2025, which is why economic uncertainty and fear of revenue. People are leaving unnecessary upgrades by increasing the upgrade cycle. As an emerging market, Latin America is strictly affected by geographical political and global economic head winds. For example, the growing tension of the United States could potentially mobilize economic instability and inflation in the region.
However, the shopkeepers are also cautious. They have pursued aggressive sales strategies and kept the inventions low during Q1 2025, which also affected market performance in the region.
Source
