According to a canalis report, after refreshing the UTSMI band and Redmi Watch models earlier this year, Xiaomi led the band market to wear Q1 2025. Beijing -based technology firm overtakes Apple and retrieves top vendor spots, as its delivery has seen a 44 % increase annually. Huawei, Samsung, and Garman were third, fourth and fifth, respectively. Meanwhile, a new research shows that customers seek support for cheap, longer battery life, and health tracking when buying smart watch.
Xiaomi retrieves high vendor spot when delivery rose to 8.7 million units
The latest canal wear band analysis report shows that the delivery of a band to wear global clothing increased to 46.6 million in Q1 2025, as the market increased by 13 % year year by year. The basic wearers saw the most growth, and Xumi sent the most wear bands in the first quarter, after two new models, Zumi Smart Band 9 and Redmi Band 5 launch. The latter was the company’s best -selling device.
Q1 2025 worth wearing band seller
Photo Credit: Canalis
Apple and Huawei were second and third respectively. Canalis is expected to develop Apple’s market share (now 16 %) in the second half of 2025, as it is expected that the company’s 10th anniversary will be launched in the coming months. Huawei’s delivery increased by 36 % YOY to 7.1 million units after its fit and GT wear equipment performed well.
With a massive increase of 74 % in Q1 2025, the delivery of Samsung increased to 4.9 million units in the same period, as the company focused on the emerging and rich markets (Galaxy Fit) and the premium model (Galaxy Watch).
Garamin lashed out his existing consumer base to upgrade new models in diverse product portfolio in the first quarter, as its shipment increased from 10 % to 1.8 million units, according to Canali reports. The wearing capacity was ranked fifth in terms of the World Shipment Market Share.
“With hardware profits under pressure, the wearing market hardware -led environmental system is moving,” said Cynthia Chen, a research manager at Omdia -owned canals. “The shopkeepers are accelerating the development of platforms and services to promote repeated revenue and consumer retention.”
A recent consumer survey conducted by canals revealed that 18,185 respondents have been concerned about pricing prices, while 14,691 people replied that battery life is an important factor while buying smart watch. According to the survey, health tracking capabilities were the third most important factor for buyers.
