After six years of absence, Nike will soon start selling products directly to Amazon, before it was stopped in 2019 to go alone. At the same time, the company is allegedly prepared to raise prices in most of its shoes and other clothes in the context of recent US prices.
Nike stopped selling through Amazon just two years on the platform, and accused Amazon for failing to break the sale of failure to break the failure to break unlicensed sellers. Just as the Nike app and the website wanted to develop a direct consumer sales platform from its direct, which saw it reduced other retail partners at the same time.
In the years later, Nike’s goods have been present on the Amazon, but only third -party sellers sold on the platform. According to Information These traders have been told that they will stop selling some Nike’s products by July 19.
“Although independent sellers have list some Nike inventory in our store for many years, Amazon will soon begin to source a very wide range of Nike products to increase our choice for US consumers,” said Amazon spokesman Megan Legisi. Stuffy. “We value independent sellers, and we are providing an extension period for a very small number of sellers to sell their inventory through the inventory of overlaping items.”
It seemed that Nike’s direct strategy was working well during the Covade Pandemic disease, when online shopping increased, but since then it has been swinging. In 2023, the company began to restore its ties with Foot Locker and Messi’s retailers, and in October 2024, the new CEO Elite Hill, who took the post, made Nike’s wholesale business an important pillar of company projects.
CNBC reports that Naik is also ready to raise prices in its products from June 1, possibly in response to US prices. Adults’ clothes and shoes will increase from $ 2 to $ 10 at a cost of over $ 100, though cheap goods and children’s products will not be affected. Naik will also refrain from increasing the cost of his $ 115 Air Force 1 shoe and some Jordan brand costumes.
