Google executives staged their latest AI Technology: Deep Think Unveiled this week in I/O. Or was it a deep search? Then there is a new subscription plan, Google AI Pro, which used to be Gemini Advanced, as well as a new AI Ultra Plan project. Then there is Gemini in Chrome, which is different from AI mode in search. The Project Star Line is now Google Beam, there are jewelry and Julis, Astra and Aura … you think. The products are overlap by confused ways, the names that are giving the convention are vicious, and I am asking Google to return some symbols to the line of this product before we lose our deep brains.
In defense of Google, at least we are not calling any of these things. Google was the real name for its AI chat boot during the 2023’s Great Chatboat Rush. Openi sent a chatgup, and apparently Google decided to ship it Something Before it is time to consider not taking the name of his bird. The company corrected the error and went with Gemini, folding in the pair along the way. All this was a very good idea.
This week’s Google I/O made it clear that the names of the names are once again out of control. Gemini is 2.5 Pro Deep Think, designed to argue through complex math and coding issues. It is a deep mind product, which is the AI research arm of Google’s primary company. Oh, and a deep search, which is part of the new AI mode coming into Google Search. And then the search is straight, which lets you identify the camera on something and ask questions about it. But don’t confuse him with the Gemini live, which you can identify with the camera and ask questions about it. Also, is Google Lens still exist? This place I lose.
Here is a VO, which is Google’s image generation model, and the flu, AI video editing tool, and then the flu TV, where you can watch strange videos of other people. We have found vertex, Leria, and Imagin, which, like 2007, can also list potential children’s names. Gemini has different flavors, including multi -modal AI assistant, which is not to confuse the project Austra, which is. Plus A multi -modal AI assistant – just one you can’t use yet. The Project Marine, Click-As-Pass-Site Agent, which is personally confused with me as a fan of Seattle Marines. It was Double Confused when Google buys a ticket for the Cincinnati Reds Game, but I dig.
I have a little sympathy for Google. We see the company discovering that the way to develop and market emerging technologies and tools to use them in real time. On stage, CEO Sunder Pachai described the speed of the new product release as “relentless”. Google has the pressure from Openi, Meta, and its shareholders to send AI’s features so fast that it can invent them. It may not be too much time to spend it on a smart design strategy.
But it feels like a familiar, individually as a tribal down effect of Google’s problem: separate teams working on similar technologies that do not talk to each other. Similarly, you launch seven different chat apps with slightly different features and slightly different names, or perhaps nine different ways to use AI to find a new pair of shoes. Would you like to use AI to help buy things anyway? Google would like to help.
The funny thing is that we are talking about Google. As I, Just Google it. Whenever you need to find something, the company’s name that you use. Google competitions the choice of “clinics” in terms of domestic identity. But the name “Google” feels like a long -term sample when some dear goff balls used this web. Here and now, I’m watching a press release about the new AI features while trying to understand which of the Gemini, what the project marne does, what to do with the lens of the Austra, and lost a bit. Looks like I’ll just go to Google.
