Netflix unveiled a new artificial intelligence (AI) for its ads in its clear program on Wednesday. The streaming platform is investing a lot in the name of Netflix Advertising Sweet in its homeland advertising platform, and it shows some features and tools that advertisers can benefit from. The company also unveiled a number of advertising formats to help its customers reach its desired goals. A portion of the new formats, Netflix AI is planning to use AD for advertising with shows and films to see the AD to see a great experience.
Netflix to use Generative AI for ads
In a newsroom post, the company detailed the announcements made at the Netflix Up Front event. While a half of the event was dedicated to Returning and the announcement of new shows, movies and documentary films on which the company was working on, the other half focused on new advertising services and net flax advertising suite.
Netflix Advertising Sweet is a new advertising platform that is currently living in the United States and Canada. Next week, it will be expanded in Europe, the Middle East and Africa (EMEA) region, and it is said that it is available in all 12 countries where the advertisement -backed level has been released by June.
The new ad platform comes with different tools and features. It is said that the advertisers are allowed to target more than 100 interests in more than 17 categories. In addition, they will also be able to tap Netflix in first -party data, including the insights of users. This will provide customers for the first party’s measurement solution so that they can be allowed to see the traction from advertising campaigns.
Finally, the company is also offering a new modular framework for advertising forms. One of these advertisements uses Generative AI to blend with shows and movies theme. This means that when the user is watching the ad, they will not feel disconnected from the content world. Netflix says it will make the ads more related and produce better results.
Some of the advertising formats available to advertisers include interactive midols, where interactive ads will be paid between an event or a film, and the ads, where the content is stopped, will be played. These formats can be further customized using added overlays, call -to -action, second screen buttons, and more. These formats will be available in all advertising countries by 2026.
“So if you take away anything from today, I hope that it is: Our advertising business is based, and moving forward, the pace of growth and faster,” said Amy Ren Hard, Amy Ren Hard, Amy Ren Hard, said.
