The tech event season is in full swing. This week, Strip and Figma gathered thousands of people in the city of San Francisco for their respective conferences. I caught with Figma’s CEO Delin Field After its opening key note in Config, where it announced the expansion of the most important product in the history of the company.
Below, you will find our chat about how it fits in Figma, which is targeting new areas to increase the platform, and much more. And keep reading how Meta is turning to her AI team, my thoughts about Open AI News this week, and more …
“Design and Craft are distinguished”
These days, it looks like Figma has the entire creative software industry.
Wednesday, CEO Delin Field To announce four new products, San Francisco went to the stage in front of about 8,000 people at the Maskon Center: a chat GPT-like prototyping tool, a website builder and hosting platform, an i-brand ad tool that resembles canvas, and Adobe Ultabelor.
The last time I interviewed the field, he was resetting Figma’s internal culture after stopping the sale of $ 20 billion to Adobe. When we caught it this week after his key note, I wanted to hear about his planned IPO (which he refused to talk about) about his approach to growing Figma’s products, how to connect AI, and how to connect AI, and how they look for a new product, and how they look for a new product.
The following conversation has been modified for length and clarity:
Last year, when you started adding a generative AI in Figma, there was a construction in this industry. It feels like the mood has changed. Now, people are starting to accept AI’s idea in these creative products. Do you feel that change?
I think people now understand what the models do, and this Config is different from 2024, where we had a different approach that was not based on the model, and we did not feel that it was getting this mark.
Models are useful, and I think they come with commercial relationships. We are using Claude Swant 3.7 in Mac Demo. Obviously, it’s modular. We can use other models, and customs in the future. When it comes to the development of the model, only one thing is permanent. You cannot necessarily predict what they will expel, and if it is something that is derivative or immoral.
In your view, are this plug and play model approach you are taking the responsibility of the model provider now from you?
We do our best to make our attributes wherever possible. For example, if you take a design that is from the community, and we can find out that it has come from the community, we put a link to attribution to your code. At the same time, we cannot say that the model is likely to be missed. This is not something we have also trained, okay? So now we can go here. This does not mean that it is not beneficial to the user.
Do you worry about the model providers what Figma can do? What do you think about your place as a place in the world?
By turning towards the past decade in Figma, the thing that has been constantly surprising to me is that we have really been on the sake of how much software has been developed. This is basically becoming a vertical. We are seeing more software than ever before.
I really believe that design and skills are discriminators that make a product and a brand. Can you codes or hacks something that can make money? Of course, is it going to be a sustainable product? Its IF, if you have a level of competition, you really need to have good design design, approach, user experience, and an excellent brand. If you think of all the context that humans have that LLM does not do, I am not seeing that it is the case that the model will bring you completely there.
How do you approach the way you spread Figma into new product areas?
We see what people are already doing in Figma. In 2020, in pandemic diseases, people were treating Figma as a place to cooperate. We have seen a lot of mental storms and theories. We had to draw it and make it our own level because the Figma design is not good for mental storms, theory, whiteboarding, or diagram. We saw that 5 % of the files in the Figma design were slides, so we went and made Figma slides. I think in terms of use matters, there is more inside Figma, which needs to be removed.
Fagma Mac, which you have just introduced, is very broad in what you can do. What is the purpose?
We talk a lot about the process of going from Idea to the product, and it may include all kinds of different steps. Take away the whole process. Sometimes you have an idea in your head, and you are like that, “I want to typing it. I want to get it out of it, or I want to use it for myself and see if it works or not.”
With Figma Sites, are you planning to compete with Square Space and WordPress? How deep are you going to web hosting and everything included?
Now, we are hosting. You can set up a custom domain. Sites have been created in Figma for a long time. You have to go somewhere else to deploy them, or you can codes all of this by yourself. Obviously, we hope that the giant mode can help with it, but if we can reach the point where you just press the published button, it seems to me for me unlimited for the designer trying to extract the site in the world. I think this is a matter of a clear use by the world’s square spaces, where like Canva, they are more targeted towards consumers and small businesses.
Will you release a mobile app for your AI marketing tool, Figma Buzz? If you do this, I can see it more directly with the canvas.
This is not yet in our plans. I think now we are focused on making sure that we’re trying to do what we are trying to do on the web is really high quality, and we can go there.
I have the utmost respect for Canawa. The founders are credible. My concept of Canawa is more towards consumers and small businesses. You’re trying to speed up something. The Buzz brand is focused on assets. This is a matter of enterprise use.
Do you think tolls like Buzz will replace digital ads as exists today?
I think AI has a role in creating marketing assets. In buzz, you can create photos and you can write text. What I have not yet seen is a world where models can produce content on which a brand team will be proud. It may be coming, but it seems that you are far more than expected.
- Meta’s Wake Up Call: The AI ​​team at Meta is feeling the heat. Chief Product Officer Chris CoxThe Division Building, which oversees Lilama and Meta AI, recently wrote an internal memo in which the org wants to solve “many burnouts” and cultural issues. Although he recognizes the “excitement of excitement” with the early authorities of the Meta AI app, he challenges the Arg that “will be aware of what will happen to us for us” and “Our best technical leaders and top of the top of the” need to look for a look at the need for more than one other, “and the top of the topic. The culture of saying ‘no’ is needed when asked to tighten the timelines if it means cutting corners … then there is often a model of desire to hide bad news …
- Openi still has a non -profit: The open, despite the saying that he has found a way to remain unprofessional, while still making unlimited profits, his corporate organization does not end. There is still a big question that controlling the business will be the owner of the non -profit control over the non -profit. Elon Musk), Resulting in a wide range of implications for Openi investors. The newcomer. Reports That “Microsoft wants a bigger stake than to feel the open.” Unless Sam Altman Can escape clean from Fostin bargaining It was built with Microsoft several years ago for computers, this chat would be much more impressive than GPT user growth. Openai’s ability to fund, from Softbank in the future Large deals like wind surfAnd recruiting efforts eventually depends on this dirt.
- “This has never happened in 20 years.” – from. AD On the witness’s position, describing how Google traffic decreases for the first time last month. (It is amazing that the risk of billion in a net profit margin will be the risk of more than 20 billion.)
- “It’s been a bad week for Tim. I’m not going to pile. Sunder is cool.” – from. Mark Zuckerberg Stage in strip sessions With John Collison.
- “That’s what it is.” – from. Darashahoshhi During an Uber About changes to the company’s subbytical policy and distance mandate from withdrawal.
- “Some products with which I have been so much involved, I think some of his non -intentions came out that were far from pleasant.” – from. Joni ive Stage with Patrick Colyson In the strip session.
- “The richest man in the world has been involved in the world’s poorest children”. Bill Gates On Elon Musk While talking New York Times.
- Moved the only work on this week was the CEO of Instacart Fedaji Simo To become the “CEO of applications” by Openai (last time I checked, the Openi only runs an app, so this is a solid indication of what’s coming). It was the news Leak Ok before When it was planned The announcement should be made, especially in the Instacart, the cause of many plays. Simo is understood as a leader in Openai, because she was already on the non -profit board, how to know the orgs on a scale, and is included in a familiar bench of former Facebook leaders. What is more surprising than that is Sam Altman Has just given Coolo Brad Light Cap Monitoring “daily operations”, and now Simo is probably ready to be the light cap boss. Generally, a company becomes a massive group with several large businesses before having multiple CEOs. Reversal Says This new setup will allow it to focus on “research, calculation and safety”. We’ll see about it!
- Talking of Open: Elsa RosanthlThis is the first head of sales Leave.
- Rob FergusMeta’s AI Research Lab, co -founder of the fair, Have come back After five years in Google Deep Mind to lead the organization. Chief Scientist Yen lecon Is Her bill As a “re -focusing on advanced machine intelligence: others called other human level AI or AGI.” Also, too, Dean RedMeta’s COO for Reality Labs, is, Leave.
- Google Cloud Executive (and former Advertising Product Chief) Jerry Dischaler Announced He is leaving the company after 20 years.
- The co -founder of Aurora Sterling Anderson Is Is leaving “The role of senior leadership in a famous global company.”
- Greg EsthesNVIDIA’s VP of corporate marketing and developer programs is, Retirement After 15 years.
- Chris Handman, Snap is the first ordinary adviser, To be included Slipped in the same role. And Ruby ZefoUber’s first chief privacy officer, Retirement.
- Netflix is Are looking for A product manager to help people “away from net flix and make content and share in ways.
- X is looking for A new head of PR. (Good luck.)
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