Apple is looking for Integ the AI -driven Search into its Safari Web browser According to a Bloomberg report on Wednesday, what a major setback to Google could be on the desktop and mobile.
In the testimony provided by the US Department of Justice in its case against Google, the senior vice president of Apple’s services, Eddie, said the iPhone maker “is actively watching” Safari with the addition of AI search tools, possibly with options for openness, anxiety and anthropic. For the first time last month, online searches on Safari fell, Que said.
Currently, the default search platform on Google Safari and Apple devices. The case of the Justice Department had previously revealed Google Pays Apple $ 18 billion a year To maintain its default online search position.
Since Generative AI changes how users collect information, thanks to the ability to quickly synthesize data from several sources in seconds, Google’s blue links look ancient.
Apple has already integrated Openi’s chat GPT in its Siri assistant. Google CEO Sunder Pichai has said that Google’s Gemini will be coming At the end of this year
Open refuses to comment. Neither Apple, Google, Nentile nor Anthropic immediately responded to comments requests.
Apple and Google have a history of deals behind the scenes to ensure that they do not cross each other’s territory, which is an element of DOJ’s distrust cases, as in the form of their search arrangements. Google has also signed a similar contract with Samsung, a Galaxy phone maker.
The management brought a healthy revenue series to Apple and provided Google to Apple’s valuable customer base, where it could withdraw data and against which it could sell ads and e -commerce pitch. At one point, almost half of Google’s search traffic came from Apple devices.
Google Range Cue fell on Wednesday after the testimony.
