According to a new report by the market research firm Canalis, the global smartphone delivery for January to March (Q1) in 2025 was recorded at 0.2 % of the year by year. The Q1 2025 saw a significant decline in markets, including India, Latin America, while China and the United States recorded growth. Samsung got 20 % market share and achieved the top spot in the first quarter. After past trends, Apple was second, followed by Chinese smartphone brands Xumi and OPPO at the top four positions.
According to The latest Canal ResearchGlobal smartphone delivery touched 296.9 million units in Q1 this year, which recorded only 0.2 % U growth in the same period last year. The shopkeepers slowed the growth in the third consecutive quarter, preferring healthy inventory levels.
Samsung retains the lead with a 20 % market share
Samsung retained his lead against rival phone makers in Q1 2025, taking 60.5 million units and occupying 20 % market share. The development of the South Korean tech brand is driven by the latest Samsung Galaxy S25 series and the release of the new Galaxy A series smartphones.
Apple sent 55.0 million units and secured second position with 19 % market share. The emerging Asia -Pacific markets and the development of the United States benefited from a Cepratino -based company.
Canalis Smartphone Market Plus: Q1 2025
Photo Credit: Canalis
Xiaomi was in third position with 41.8 million units and 14 % of the market share. Vivo and Oppo were fourth and fifth, 22.9 million and 22.7 million units, respectively. The market share of both Chinese smartphone brands was 8 %.
The Canalis report shows that markets like China, the United States and Africa have seen a healthy increase, while India, Europe and the Middle East cautiously approached the market. It is said that government subsidy programs have mobilized China’s development, while Africa has benefited from retail activities and active efforts to expand market.
The US smartphone market is mainly driven by Apple, with a 12 % increase in Q1 annually. “Apple actively developed the inventory before tariff policies. While the iPhones manufactured in Mainland China still calculate the majority of US ships, production in India has moved towards the end of this quarter, with more than the iPhone 15 and 16 series, with more than 16 series, with more than Apple’s PRI -PROW. In addition to reinforcing Apple, as well as the fluctuations with Apple, Apple said further reinforcing Apple, as well as Canalis Research Manager Lee Zwan Chi.
Zhuan Chew said he expects the US market to experience substantial fluctuations in the next two to three constituencies, weakening inventory reforms and consumer confidence.
“Big smartphone brands have not yet adjusted the goals of their entire year shipment, despite the performance of Q1,” said Canalis Principal analyst Toby Jho. He has said he is hopeful to return to the recovery of Q2, with the initial signs of recovery in Southeast Asia and Latin America.
