The smartphone market is in a major shift in the rest of the 2025. The latest The results of the canals Show that the global smartphone market has increased by 0.2 % in the last quarter. This is a slight increase, but a reduction compared to the number of previous growth. The latest data indicates the third consecutive quarter that market growth has slowed.
“The markets that have demonstrated strong pace in India, Latin America, and the Middle East over the past year, are now facing a significant reduction in Q1 2025, which identifies saturation in the demand for large -scale market products,” said Toby Zhou, the principal analyst of Canalis.
In smartphone carriers, Samsung sent the highest – 60.5 million units. Canalis cited some of the famous Samsung models and the launch of new prices of A series as the reasons for growth in the last quarter.
Canalis pointed out that most Android brands adjust the inventory level in the first quarter to avoid barriers to new products and channel prices.
In the first quarter, the US smartphone market increased by 12 % over the year. Apple runs these results with its iPhone line, while the second leading carrier globally sells -55 million units. However, it is expected that the Trump administration’s tariff policy will change matters.
“Apple actively developed the inventory before the expected tariff policies,” said Lee Zwan Chew, a canalis research manager. “Although the iPhones manufactured in Mainland China still have the majority of US ships, production in India has moved towards the end of the quarter, covering standard models of the iPhone 15 and 16 series, as well as accelerating the production of 16 Pro series,”
Revenue can change the smartphone market in the United States. Chiu is already expecting the US market unstable for the next two to three quarters. In the postponement of what happens with prices, Apple can move from China to India.
Prices can also cause limited availability of cheap models and higher prices, and can also create uncertainty for Android products.
