Xiaomi follows the Q1 that has set up its record with the results of a similar strong Q2 this year. The total revenue for the Xumi Group reached a record height of CNY 116 billion, an increase of 30.5 % over the second quarter of last year. The smartphone business is the largest section of Xumi, followed by IOT and lifestyle products, but the segment of joint smart EV, AI and other new initiatives is increasing rapidly.
Inspired, this is the fifth quarter of the year to grow more than 30 % of the year (YOY). This is also the third consecutive quarter with revenue more than 100 billion. All of them, the adjusted net profit was CNY 10.8 billion (+75.4 % YOY).
Let’s look closely at the smartphone business. Xiaomi is the third largest company globally, which has been sent to 42.4 million units Q2 (+0.2 % YOY) in terms of delivery. It is close to Apple’s performance in the quarter of 44.8 million (-1.8 % YOY).
Breaking it from the region, Xumi is in Southeast Asia #1, #2 in Europe, the Middle East and #3 in Latin America and Africa. In the mainland China, this is #4 in terms of canali data -based delivery.
To describe this financially, the smartphone income for Xiaomi Q2 2025 was CNY 45.5 billion, which was 2.1 % Yoy. It is compatible with the average sales price (-2.7 % YOY) of CNY 1,073 (it changes to 149). That said, sales of premium Xiaomi phones in China are increasing – now they make 27.6 % of all sales in the country, which is more than 5.5 percent points.
Xiaomi’s pill is also performing well, the company is globally #5 and Mainland is in China #3. Globally, he sent 3.1 million pills in the quarter, which is 42.3 % increase in Yoy.
Xiaomi also sells tons wearing – its smart band is globally #1 and Mainland in China #2, while its TWS buds are globally #2 and Mainland in China #1. With the recent start of Xumi Smart Glasses, the company is also breaking into new segments.
Our sister site, by Arenaaf, we are also detecting Xiaomi in the electric vehicle market. The quarter supply for Q2 reached 81,302. In July, the monthly supply of EV exceeded 30,000 units. From the beginning (5 quarters ago), now the total supply is more than 300,000.
Xiaomi is expanding its retail network. For a moment, sticking to the EV, Q2 had 335 stores in 92 cities in China. For all its products, there are now more than 17,000 stores in China and there are close to 200 retail stores abroad.
It’s not just phones and cars, Xiaomi sells about everything. The air conditioner developed an impressive YOY of more than 60 % in Q2, which sent more than 5.4 million units. Washing machines sent 600,000+ units for more than 45 % YOY growth. Refrigerators increased from more than 25 % to 790,000+ units.
It may be expensive to enter new classes-Faciam’s smart EV, AI and other new steps are losing money from now on, but the operating loss has come close to the intermittent in the last two quarters. It was CNY 0.5 billion in Q1 this year and CNY was 0.3 billion in Q2.
Xiaomi is increasing its R&D costs – this Q2 has increased by 41.2 % Yoy and is expected to reach CNY 30 billion this year. It covers things such as its new chip set, Xring O1, tech for your EV, AI and more.
Source 1 (PDF) | Source 2 (PDF)
