Meta is no longer paying the creators to post on threads. The company quietly terminated the threads bonus program, which offered some creators thousands of dollars in a month in a bonus, earlier this year, Angget confirmed.
The company has not officially commented on why it has stopped payments, but an Instagram Support Page, which once filed details about the creator’s privileges that no longer cite the threads. In the posts on the threads, the creator who was once part of the program has said that he has stopped receiving payment at the end of April. For the first time, Meta is almost a year to start paying for the creators for popular posts. Although Meta has never shared a lot of details in public, how do the program work, the creators who had previously talked to Engit, reported that they were able to get up to 500 to $ 5,000 monthly bonuses in exchange for posting a specific matrix around the post -counting and ideas.
It is unclear whether the meta strategy for the creators on the thread is moving forward. The company is still trying to attract more brands and remarkable faces on the platform, and has experienced the features that they have followed on X. Meta has also added creative friendly tools, such as the ability to add more links to the app and more detailed analysis.
But Meta has not yet clearly specified what she can offer to the creators in return. The platform is hardly running any traffic to the outside websites. The following is also very difficult to build in the threads, as the platform is default in an algorithmic timeline that contains mainly recommended material. This means that an unknown account is easy for a post to be viral, but the viral post rarely causes new followers.
Meta is merely calculating that people already have enough speed in threads without paying viral content. At the same time, Mark Zuckerberg has repeatedly said that he believes the app meta can be the next billion consumer platform. It is difficult to see how this happens without the purchase of creators.
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