The latest son of the WhatsApp for Android is allegedly presenting the features of the status quo and promoted channels, which was announced by Meta on June 17. According to WhatsApp beta Tracker, the app is asked to allow business account users or creators to post sponsored content in the status section, and as a result, they promote their business.
According to a Wabetainfo report, the WhatsApp is preparing the beta version 2.25.21.11 of its Android app to choose testers with two new features. It is said that these features are the ads and promoted channels of the status quo. Following the company’s announcement on June 17, the characteristics of the channel and promoted channels are now publicly available for beta testers.
The new WhatsApp beta update will allow the business to get a faster traction
Photo Credit: Wabetainfo
The report provides details about two new features. The first is the alleged status advertising, which will facilitate businesses to advertise their content in the status section. The report added that these ads would appear among the updates of a user’s contact status, however, they would be flagged as sponsored content. It is said that consumer advertisements are shown in the same way as they look at the locations of individuals who are not businesses. The WhatsApp allegedly will also allow users to stop advertisers if they want to stop them from reopening.
The second is said to be promoted channels, which allegedly act as status advertising, but will focus on making public channels more visible. The report added that when a business promotes the channel, it will be highlighted in the directory, which will potentially increase its access. The creators, brands and other business account holders are said to have organized the traction more faster than that. It is said that a small label is attached to such promoted channels to mark them as a sponsor. The report claims that two new features will not hinder the privacy of WhatsApp users, while will still allow the business to develop.
As part of its WhatsApp beta 2.25.19.15 for Android update, the company had previously begun to develop a feature for beta testers that allow users to prepare detailed download reports with information about advertising in the status quo and channels. It is said that advertisers and special dates also provide information on which ads were shown to users.
