Samsung dominated the global smartphone market during the second quarter of 2025, which recorded impressive growth and maintained a key position. Apple, meanwhile, struggled in China and saw a slight growth in global iPhone delivery, thanks to most emerging markets.
The initial number of IDC’s quarterly mobile phone tracker around the world shows that Apple has sent 46.4 million iPhones to Q2, which recorded a slight growth of 1.5 % over the previous year. The company saw a 1 % decline in shipment in China, but in emerging regions, it met the tremendous benefits of double digits.
Apple is still the world’s largest smartphone company with 15.7 % market share.
Samsung is a controversial market leader with 19.7 percent shares. The company has sent 58 million units in the second quarter, which is an impressive growth of 7.9 % over the previous year. The company’s growth was driven by it Galaxy A36 And the Galaxy A56, which introduced the Galaxy AI features in the middle -range devices.
Samsung managed to strengthen its market leadership and improve the overall market to achieve strong growth in the quarter with the sale of its new Galaxy A36 and A56 products. These new products introduce AI-capable features to middle-range devices, which have been effectively used in retail stores to run sales, as more and more consumers are interested in AI.
Francisco Jeronimo, Vice President, Client Devices, IDC, 14 July 2025
Xiaomi came in third with 42.5 million shipped units and 14.4 % market share. The Chinese company growth was only 0.6 %. The fourth and fifth were Vivo (27.1 million shipments) and transit (25.1 million shipment).
The overall growth of the smartphone market was only 1 % of the year, which identifies some of the challenges facing. The total delivery for the second quarter was 295.2 million units worldwide. These results come between increasing uncertainty and economic pressure, such as unemployment and inflation in areas.
Worldwide smartphone shipment, market share, and annual growth, Q2 2025 | Image Credit – IDC
Apple was not the only company struggling in China. According to the IDC report, shipments were dragged less globally by the expected performance of the Chinese market.
As far as the future is, IDC is rather positive. Researchers noted that the Q2 of 2025 had a progress in the eighth consecutive quarter, which has not happened since 2013, and this trend may continue. Future growth drivers can have AI -powered smartphones and devices in the middle -range segment.
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