Apple has introduced new fee structures for developers using the App Store in the European Union to meet the Block’s Digital Markets Act needs. Last month, the European Commission ruled that Apple did not comply with the legislation and ordered the company to make changes within 30 days. Apple can still file a decision by July 7.
New terms make things slightly complicated. When apps promote offers for digital goods or services in the European Union, they will be subject to basic technology fees for apps with “initial acquisition fees” and “store services fees” as well as more than 1 million annual installs. Developers who agree with the Stores External Purchase Link (EU) will receive a 5 % core Technology Commission (CTC) instead of CTF. The CTC is applied to all sales of digital goods or services that are found within a period of 12 months from the date of installation, including the CTF approach based on the app’s updates and re -installation “installation numbers. The exact rules and regulations are now listed on a dedicated support page.
There are also two separate levels of fee structure. Tire 1 is for apps using mandatory store services and tire 2 covers apps using optional store services. Early acquisition fees are 2 % for both levels, though the Apple Small Business Program and repeated purchases will not be subject to this allegation. Tire 1 store services fee is 5 %, while tire 2 is usually 13 % or 10 % for program participants.
This is the point for the rest of this year, though Apple has said it plans to adopt a single business model of the Core Technology Commission for all developers in the European Union from January 1, 2026.
Apple is also offering new conditions on how developers can promote and talk to users in the European Union. The destination of a promo can now be “a website, an alternative app market, or any other app, and can be accessed outside the app or inside the app through a webView or ancestral experience.” When the user follows a link outside the App Store, the company is also lowering the language in “scary sheets”.
