The UK competition regulator said it could force Google to give business more fair status and offer alternative services to consumers, which could identify the first use of expanded powers to monitor the world’s largest tech companies.
It said Tuesday that the Competition and the Markets Authority (CMA) is proposing to nominate alphabetical -owned Google with the “Strategic Market Status”, which has provided more power to interfere with the search services to increase innovation and economic growth.
If this is confirmed in October, the post can force Google to increase transparency for publishers, facilitate access to competitors, including artificial intelligence (AI) assistants, and provide data portability for competitors.
Google has warned that the “sanitary rules” can prevent it from bringing new features and services to the UK, and the scope of CMA reservations has been termed “widespread and undeniable”.
“The proportion of the CMA’s roadmap will be necessary to prevent the CMA’s roadmap from becoming a road block for development in the UK,” said Google’s senior director, Oliver Bethlehel, for the competition.
CMA chief executive Sarah Cardel said Google, which holds more than 90 % of the search inquiries in the UK, has gained tremendous benefits, but the regulator has found ways to make markets more competitive and modern.
“These targeted and proportional measures will have more choice and control to open more opportunities for the UK business and customers with Google’s search services, as well as to open more opportunities for innovation in the UK’s tech sector and wider economy,” he said.
The regulator said that millions of Britishs relied on Google as the Internet gateway, and more than 200,000 businesses rely on Google Search advertisement to reach their customers.
The CMA, which gained global reputation, when the UK left the European Union, aims to use its expanded power to control the power of tech giants like Google, Apple, Meta and Microsoft.
From the CMA’s targeting point of view, the EU contradicts the widespread implementation of the digital rules, as the UK wants to balance the control of tech giants by promoting economic growth after the breakset.
New powers
Cardel said the CMA has set a roadmap for changes in the company before a final decision in October.
Google said on Tuesday that the CMA’s SMS post does not mean anti -competitive behavior, but has presented clear challenges to key sectors of its business in the UK.
Generative A has the ability to uphold the search market dominated by Google in development and adoption. The CMA said that Google is already adding productive AI features – such as AI review – its search product and is developing its aide, Gemini.
The regulator said that his proposed position would include AI -based search features, though the Gemini AI assistant himself was not himself, adding that it would be reviewed as well.
The CMA said it had planned further action to resolve more complex issues that began in 2026, such as concerns about transparency and control in Google’s rival special search firms and search advertisements.
The second regulator’s second investigation under its new powers in the mobile operating system targets Google as well as Apple. It can be seen that the company gets another position focused on its Android operating system.
The CMA can impose a fine on non -compliance and have direct implementation options.
Google has been the target of increasing regulatory examinations, advertising, advertising, AI, and digital platform methods in the United States and the European Union.
Over the past year, it monopolized search and online advertisements in two major US decisions, and in March, the European Commission accused the EU of violating the digital laws in March.
© Thomson Writers 2025
(This story has not been edited by the NDTV staff and has been made auto from the Syndicate Fed.)
