If the All -Republican Federal Trade Commission includes a ban on a “political or ideological approach” platform or a steering ad from publishers, it has agreed to approve the $ 13.5 billion AD integration. Order, which was reported New York Times Earlier this month, Ed Giant will prevent Omnakum from avoiding spit, avoiding a platform -like platform that is based on their political approach without the clear direction of their advertising users. The Nawaz was lost in 2023 after the pro -Nazi content.
On Monday, the agency published a proposed consent order, saying it would “solve distrust concerns” about the acquisition of Omonkum’s Inter -Public Group, which says “the third and fourth largest media that is buying advertising agencies in the United States is like buying any of the websites.” It cannot be directly or denied whether it is based on any platform or cannot deny it. Walk along. Advertisers working with Omicum can still request directly to refrain from some publishers based on a political approach to the media buying agency.
The FTC usually holds the conditions on companies that seek to integrate by consent orders to prevent incompetent effects, but it focuses on a special complaint of the unusual clause of the Congress Republicans and the former “First Buddy” Elon Musk, whose company is unlawful. Anti -conspiracies. FTC is investigating news outlet media issues to encourage ads to leave the X. Media affairs filed a lawsuit today.
One of the main goals of Musk was the Global Alliance for Responsible Media (GARM), which was a voluntary move organized by the World Federation of Advertisements, which helped companies avoid advertising against illegal or any other harmful “brand safe” content. Garam was eliminated due to limited resources in the context of anti -trust suit.
The FTC mentioned the complaint in its complaint against Omonkom integration, saying that two major companies have been allowed to merge.
Earlier, the Supreme Court protected the right to boycott. But in a statement, Republican Chair Andrew Ferguson has claimed that the supply will not violate advertisers’ first amendment rights. Ferguson says, “This order goes to a great extent to avoid free, regular business interference between marketing firms and their customers.” “Who does the Omanicom-IPG business with and can follow any legal instructions from its customers where and how to advertise.
However, the order says that Omannom cannot maintain any policy that “decreases to deal with political or ideological approach -based advertisers” or “advertising advertising costs based on the media publisher’s political or ideological approach.”
Inter -Public CEO Philip Krakoski described it as a “remarkable step” in the merger process, and Omnakum CEO John Varin said he expected to close the deal in the second half of 2025.
The proposed order was approved by Ferguson and Commissioner Melissa Holiok, Commissioner Mark Madar denied the matter. President Donald Trump had earlier tried to dismiss the agency’s two Democratic Commissioners and has not yet nominated new names, which has usually left the bilateral and five -member agency in the hands of three Republicans.
Update, June 23: The statements of Omnakum and Inter -Public CEOs were added.
