“The zone was the result of six -year modeling and testing, perhaps to create dozens of tooling models. Even if you only take over a team of 10 people, work on the project for six years, you are talking about a lot of expenses,” says Lam. “Voice tuning is expensive, prototype testing is very expensive. It is difficult to calculate, but I am sure that it will cost tens of millions of dollars. And the result is a product that has no income, profit margin, and no one. I have not seen a pair in Hong Kong.”
And Hong Kong is not the only Asian area where evidence of storytelling for the zone is uncertain, despite the fact that Dyson is the name of a respected brand in Asia, which has a great presence. No big retailer can help you. In Gain City Magsteore, Singapore’s largest user electronics retail store on 11 stories, they are not in stock. On Japan’s largest headphones retailer e -airphone, they are also not available.
Yodobashi is the world’s largest series of electronics stores, but when the Wired recently visited the Kyoto Branch, the Dyson Zone was only clear from its absence – and it is an electronics store with an “wireless headphone” department, which has an average Japanese apartment.
After the zone 2024, Dyson launched his headphone with a regular over -air noise in July 2024, without any wider modern/unnecessary/strange (readers’ choice). And as a method of entering the market with a product that does not actively frighten people, and to compete with the established brands on a similar basis, it looks like a sensible move.
Certainly, our reviews about Antrick have discussed the noise, well -balanced sound, and interesting industrial design. We made them, along with 8 out of 10,, with a prestigious “wired recommendations” seeds, the sound of the zone rating, and a considerable change. Jack is proud of them. Also, the move from the zone to the zone from the zone, despite the poor fate of Dyson’s first swing in the audio, shows a certain path.
“We have learned a lot of lessons,” says Jack. It would be foolish not to get things more in audio. ” “Looking at the other headphones there, they all look alike: black plastics, not very good shapes. Aesthetically, there is some deep disappearance in terms of headphones. We thought we could get the best noise there, and in terms of design, we could bring something more interesting, a beautiful, fashioner, a beautiful, fashioner, and a beautiful, fashioner.
Since Ontrick has clearly sold more than the zone, does Dyson consider the zone as a product that didn’t work, and Antrick One who did? “(We have sold) Ten times (more)-and we started the Antricar last July, though you can say that it usually takes six months before coming to life in September, before people are there. Antricar worked.
