Apple faces an unprecedented set of technical and disciplinary challenges as some of its key executives are ready to take a stage on Monday at the company’s annual software developer conference.
On the technical aspect, many long -awaited artificial intelligence (AI) characteristics of Apple’s promise at the same conference a year ago are delayed next year, even has new AI features such as rivals such as alphabet Google and Microsoft Woo Developers. These incomplete promises include key reforms in its digital assistant Siri.
On the regulatory front, the courts in the United States and Europe are ready to drag the profitable walls around the Apple App Store because even some of the former company supporters ask whether their fees have been justified.
At the same time, US President Donald Trump has threatened 25 percent of Apple’s highest -selling iPhone. Since the beginning of the year, Apple’s shares are less than 40 %, which is a sharp decline than Google and also overtakes AI-driving benefits in Microsoft shares.
Apple launched some AI features promised last year, including a set of written tools and image generation tools, but it still relies on partners like Chat GPT creator Openi for some of these abilities. Bloomberg reports that Apple can open an AI model at home for developers this year.
But analysts are not convinced that Apple still calls technicians “multi -modal” models – that is, at the same time the ability to understand the imagery, audio and language – which can strengthen a pair of smart glasses, it is a category that has become a maternity platform. Google said last month that they would return to this category with partners.
Such glasses, which are more light and cheap than Apple’s vision pro headset, can be useful because they will understand what the user is watching and can help answer questions about it.
Although Apple has focused on its $ 3,500 (approximately 2. 2.99 million rupees) Vision Pro headset, Google and Meta have occupied smart glasses as a cheap way to deploy their AI software capacity against Apple in a hardware stronghold. All on Meta -ray are sold for less than $ 400 (about Rs 34,280).
Apple needs to respond to the challenge but is unlikely to do this week, analysts say.
“I’m not trying to change my phone – this is a complementary thing that provides me with more global context, because it got a camera and seeing what I see, and I can speak to it in a natural language.” “Apple is not in position to do so.”
Certainly, Apple’s rivals are not a decisive way in smart glasses. Moore Insight and Strategy Principal Analysis Analyze Sig said that Meta’s Ray Benons still lack some features and Google has not yet removed its “gymnony” model in a large glass market.
“Meta has a controversial edge, but Google is catching fast and is probably the best suitable AI for the task,” said Sig. “Vision Pro is great, but this is a showroom product that the developer can use.”
But it is unclear that smart glasses will be widely accepted. O Donal also said that it is not certain that Apple is at a certain loss if it contributes with a company like Google, Open AI or even a small firm like a small firm like a small firm like AI technology.
So far, O Donal said, there is no strong evidence yet that users are based on major decisions of hardware purchase on the features of AI.
“There is a need to give an argument that it is right (Apple) because, except for the bleeding edge, most people do not care about it,” said O Donal.
© Thomson Writers 2025
(This story has not been edited by the NDTV staff and has been made auto from the Syndicate Fed.)
