- A new report is highlighting how safe is Apple TV 4K
- It says it is best in relation to privacy because Apple is not focused on selling ads
There is no shortage of streaming boxes or streaming sticks, but since Apple TV’s original TV has been unveiled, the Keepatino -based Tech Dev offer has always been a decisive premium. And beyond Apple’s other devices, beyond the ability to live within the environmental system, it has also received a compliment to be one of the best -based streaming boxes.
That is, according to a new report by the Public Interest Research Group (PIRG), who spoke with ARS Technica. All this comes back to the idea of many streaming boxes that integrate ads directly into experience. You will know that in addition to Roko, on the Amazon Fire TV devices, in some cases there are complete banner advertisements. It is also common for Smart TV with the choice of LG and Samsung.
“Apple’s primary business model does not depend on selling target ads, so it has some less incentive to harvest and earn money,” RJ Cross, director of the Public Interest Research Group (PIRG), told them. And this is a good thing, as it also limits the amount of Apple tracking.
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Yes, your recently viewed list is available and the devices may be synchronized, and content recommendations are also available. However, it is not included in the ACR (or “automatic content identification”) to track everything you do on the device. This technology is mainly used to track viewing habits and that is eaten on TV, eventually to create a profile. However, Apple has confirmed ARS Technica that the streaming box has not used this technology at this time or in the past.
This is a huge win for users and comes to the final recommendation by PIRG that Apple TV 4K is the best prerequisite for users who want the best quality streamers. You will still need to sign in with your Apple account and agree on the terms of “Data and Privacy” during the setup process, but this is not less demanding than the other streamers in the market.
The data that is collected, such as seeing or looking for other profiles on you or Apple TV 4K, is done so anonymously, which means it’s not behind you or any other user in the streaming box. This data, once anonymous, can be shared with streaming services that use Apple’s APIS and offer apps. Here, additional, you have the ability to close some of the personal and recommended features.
When you use Siri, either by Siri Remote that connects Apple TV 4K with Apple TV or any other Apple device, the conversation will be under Apple’s General Siri Privacy Conditions. Some requests and asking, the copy is sent to Apple’s servers without any personal details, but it will remain in at least six months.
You can see the conversation between the ARS Technica and the Public Interest Research Group here. If you are considering Apple TV 4K, you can read a full review of Tech Radar here. It is expected that the WWDC 2025 – Apple’s World Wide Developers Conference – a major update will be announced for the TVOS, which will introduce a new format about which we will potentially call Czechina, along with some more modern features.
Last year with TVOS18, Apple gave an important upgrade to subtitles. When you mute, it automatically starts closed captioning. It was a small change that made a big difference.
