Canalis has just brought its report about the European market for Q1 2025, which shows a slight decline in overall sales. The entire market slipped 2 %, but here is a bit important.
Analysts have revealed that the shopkeepers sold 32.4 million units, which was less than 33.1 million in Q1 2024, but 32 % of these sales were more than € 800. Of course, Apple and Samsung are the biggest winners here.
Apple increased the total sales by 10 % year -on -year, which took second place with a market share, while Samsung increased by less than 1 %. However, Samsung is sitting above the chart with 37 % market share and has reached its average sales price on the old continent.
Xiaomi has 16 % market share and sales decreases by 2 % due to weak demand for budget equipment. This indicates the company’s twentieth quarter at Top Five in Europe.
Motorola and Google are out of the top five. Q1 2025 was the first quarter of Google in the top five in Europe, which increased by 0.9 million delivery and a significant increase of 43 % in the region.
Looking forward, analysts believe that Samsung and Apple Premium Devices will continue to contest and squeeze the competition, while European rules such as ECO design and battery instructions will continue to create inappropriate market conditions for low -end devices. In fact, predictions are 3 % reduction in sales in 2025, which will have a minor recovery of 1 % in 2026. Shopkeepers will be forced to improve performance and profitability in the region.
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