move into A The type of new product is a panic move for any company, and the current tariff route’s current climate increases just another level of uncertainty. But the iconic guitar MPS manufacturer and a wireless speaker and headphone -growing portfolio, Marshall, is marching on it, regardless of the start of its first sound bar. And at $ 1,000, Hystein, a capable of Atmos, is the first admission.
“This is our most expensive product, and honestly, this is a bit scary,” Gustaf Rosal, Marshal’s Chief Product and Innovation Officer, told the Wired in an interview. “But since this is a new class for us, we decided that we want to start at a height. We do not always do it, but in this case we thought that a statement must be made – to show that we are really serious about it.
Rosal says the idea of adding a sound bar to his lineup is the one who has been kicking company debates for the past five years, but three of them are in production. The result is Haston 120, 5.1.2 channel ATMOS and DTS X Sound Bar with 11 separate drivers who are positioned to present a wide and high sound field from a single box.
Many channels have been a new challenge for Marshall to tune a product, and it has brought new skills to the board to help. “We have two PhDs in the house right now,” Rosal says. “We worked really closely with Dolby to help us with some difficult measurements, to ensure that we are keeping sound items properly in a room.”
Hysteton is tilted in the design of the 120 martial recognition product, which is taken from its guitar AMP.
Courtesy Marshall
However, Rosal tells us that a special focus for the voice team, TV’s good sounds have been about to raise sound and get a balance between music. This is a common difficulty for multi -channel audio products. Hystein 120 certainly comes with many music options to put it in the test. , Including airplay 2, Google Cast, and Bluetooth LE, as well as marine and spatial connects.
“Music playback is an area where we have been able to tilt our current skills and use some of our portable speakers to make sure that all drivers in Hestton 120 are also working in the classic stereo setup as well as more than one of them.
Another key focus for the team was the design of this product, but perhaps not in the manner that anyone familiar with martial products can think. Although its speakers are famous for their separate look, reminding the brand’s famous amplifier, Hysteton dials 120, this point of view, a bit.
Courtesy Marshall
“A lot of products look alike in this area. They are trying to mix, and when TV is trying to hide yourself as much as you can, you need to find the right tone.
“But Hestton Is Choosing a conscious design for these people – we’re not trying to hide. This is a bold statement but not as much courage as we could. I think we’ve got a balance that feels authentic.
